Développer sa créativité dans l’entrepreneuriat – Exercice pratique
Développer sa créativité dans l’entrepreneuriat – Exercice pratique
Développer sa créativité dans l’entrepreneuriat est essentiel pour être impactant et séduire partenaires et clients. De la négociation à la vente, l’audace et l’originalité dont vous ferez preuve ne sera qu’un plus. Un atout indispensable à même de contribuer nettement à votre succès. Sortez du cadre et développez votre créativité au service de votre business.
Exercice pratique accessible et utile pour tout aspirant négociateur ou commercial, futur dirigeant ou indépendant souhaitant développer sa créativité dans l’entrepreneuriat.
Développer sa créativité dans l’entrepreneuriat et la négociation
La créativité n’est en rien un privilège stratégique réservé aux seuls artistes, experts du luxe et de la beauté, marketeurs et communiquants, spécialistes de la mise en forme et de la prose, du digital ou ou de l’innovation palpable… Développer de la créativité dans l’entrepreneuriat et la négociation est le secret des plus grands. Ils surprennent, disruptent, créent de l’innovation dans des univers qui se suffisent avec des méthodes traditionnelles. Ils dérangent et créent de nouveaux modèles. ils complètent leur offre et créer des expériences clients et BtoB et BtoC hors normes. Le concept gagne en valeur dans leur esprit innovant et leur audace entrepreneuriale.
Entreprendre ou négocier ne revient pas exécuter parfaitement une chorégraphie millimétrée. Cela implique d’y ajouter votre ADN pour créer une empreinte unique et faire de vous un individu remarquable et irrésistible.
Quel que soit votre poste et où que puissent vous mener vos aspirations il convient de faire de la créativité une attitude réflexe. Que cela devienne une philosophie, une carte secrète que vos collaborateurs n’attendent pas. Vos concurrents non plus d’ailleurs. Fixez alors les règles. Développez une vision globale disruptive de ce que vous pouvez apporter de meilleur pour contribuer au succès de votre entreprise et augmenter par la même occasion votre sensation d’accomplissement.
Comment apporter plus de créativité dans le cadre d’un projet entrepreneurial
Lorsqu’il s’agit de penser son projet ou de faire progresser son entreprise, la souplesse, la flexibilité et l’audace sont des atouts indispensables. Ces qualités entrepreneuriales précieuses ne suffiront pas toujours et c’est tant mieux. En effet, sans être challengé ou chercher à performer dans l’urgence ou face à la concurrence nous ne trouverions pas nécessairement en nous le courage d’aller au delà de ce que nous faisons déjà. La veille et l’observation des meilleurs pratiques ne sauront suffire face aux différents obstacles vécus par un entrepreneur. C’est ici que la créativité peut trouver sa place et faire la différence. sur quel terrain semer cette créativité entrepreneuriale salvatrice ?
- La facette commerciale de votre activité
- Votre stratégie marketing et communication
- L’image que vous pouvez renvoyer et l’empreinte/l’ADN ainsi révélés
You have to develop a special and creative way of thinking, dreaming, selling your services and products if you want your customers and partners say yes. Boost your business and practice through this practical exercice.
109 commentaires
Evan Le Coquil
New alcohol that does not make you sick the next day
It tastes very sweet and is about 20% of alcohol
The main difference with other alcohol is that it hydrates you more than it dehydrates
We have a variety that looks and tastes like wine to make the people buy it at first without changing their habits
The bottle will cost between 15 and 20€$
It will be made in France and we will try to possibly develop an AOP in the future
grandlotusrennes
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Mahuault
Hello I’m Laure Mahuault and Today I’m going to introduce you to a concept, a secondhand clothes stand in Carrefour shop.This would give a positive impact to Carrefour on its environment and would attract a new type of consumer, as second hand clothes would be accessible to everyone and easy to find.
The sector of the secondhand clothes is in full expansion and for carrefour getting into it would give an even more modern image.
Léonie
Hello, my name is Léonie and today I will present you my idea that I would like to bring to carrefour, it is a product that is not yet sold in this store.
It is something that is used by our young generation but that is not supposed to be used by them in the first place.
So we know how the young generation often goes out in the week, especially students. In Rennes, they often go to carrefour city to buy their stuff to do a before party, they can buy alcohol, or something to eat like chips and stuff.
But there is something they are also buying is a solution for after, but they can only buy it in pharmacies.
It is a powder which is destined for children when they are sick, it is a powder which rehydrates you a lot. They don’t go very often to the pharmacy and they don’t want to go there only for this because it takes time. But if this is sold in carrefour it is easier for them to buy it. So if you put this powder in your stores with a big advertising that is promoting the product, the young people will see that and be like oh lets take that for after so we will feel better tomorrow morning
grandlotusrennes
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OLICHET Morgan
Hello everyone I am Morgan, today I will present my project of reusable diaper
I know that you are already sell diaper but that you must throw them after you use it.
My concept is earth friendly and inside the sustainable development that we need now in 2022. You just must wash it after you use it on your baby and put him another. It’s adviced to always have 2 or 3 at home because it takes 1 hour to be wash
Cillian
Hello, My name is Cillian. I propose a tanning lotion which signals when the skin is burning. It would make the skin tingle when it is burning as a sign to get out of the sun or re-apply sun cream. More and more people are sunbathing and using sun beds, which has increased the number of people developing skin cancer. This product will allow individuals to sunbathe safely – without the increased risk of burning. It provides value, through its revolutionary technology, and allows users to take precautions while getting tanned.
Alan
The principle of air up is to make you believe that you are drinking a drink with a certain taste when in the end you are only drinking water. In fact, it’s becoming more ande more difficult to drink just water, many young people will drink flavored drinks or sodas directly. This is why air up arises on the sense of smell thanks to its pods that we clip on the gourd which gives us the feeling of drinking something other than just water.
This innovation is present on websites but never in stores, be the first !
With this gourd it is also possible not to activate the pod and therefore just have the taste of water in your mouth.
To start, we can set up a stand to explain the principles of air up and have the product tested by the consumer with interchangeable tips so that there in no health risk.
Depending on the number of sales at this stand we will then be able to install air up in the store in an official way.
Wang lulin
Now I want to introduce a concept that is the quick haircut shop in the supermarket. First of all, supermarkets represent a certain flow of people. Second, the price of fast hair-cutting stores is lower than that of ordinary stores, For example, the current price of an ordinary barber shop is 25 euros, while the express barber shop only costs 10 euros. At the same time,hair-cutting speed is also faster than other stores, with an average of ten minutes for one customer. In terms of cost control, a fast hair cutting shop does not need a large venue, it only needs to be able to accommodate 3 customers. In terms of personnel hiring, a store only needs 2 staff members.
Titouan Ferreira
What I am offering you today is a graduated water bottle that aims to motivate people to drink the amount of water needed for the day.
Looking in your store I see that you do not offer any water bottle of any type.
Health and well-being is a trendy phenomenon today and consumers are increasingly attentive to it.
You should know that the human body needs at least 2.1 liters per day. This is a significant but necessary amount that few people manage to drink in a day.
This product is therefore of significant interest in your store, especially in the field of food.
This product can be presented in the drugstore section at the head of the gondola with a video that explains the importance of good hydration and all its benefits for health.
ZENG
Hello, everyone, my name is Zhiheng ZENG.
I would like to present my concept today: Sell K-pop album in Carrefour
For your information, the competitors of my company: Nolae, Kpoptown4u, Fnac
Firstly, There is a music section in carrefour, but there’s no K-pop section. I went to the very grand carrefour, there are a lot of types of music albums, but there’s no K-pop album.
Secondly, The purchasing power of fans are very strong. Normally, there are 2 characteristics of kpop fans, there are fanatic, and they often buy a lot of albums. For the people who don’t know about the Kpop album, I would like to introduce you some TMI. In each k-pop album, there are always the selfie card of the members, depends on the different company, the number of the card is different. Some albums only have one card inside, some are two or more. And it’s totally randomly, So if the fans want to get the selfie card of the member that they like, they will buy not just one album.
Moreover, one thing important of the album that we sell in carrefour, our sales number will be included in Hanteo ranking. Because only when the sales number included in this ranking, fans will be certified as valid sales.
Lastly, the competitors of carrefour are already began do do this, we can find a lot of album in E.leclerc, so I think sell K-pop album in carrefour will have a lot benefit for carrefour too.
The conditions that we want to propose to carrefour:
1. The price of the album must cheaper than E.leclerc.
2. The carrefour will provide us the activities of promotion when we settle in Carrefour.
Bartosz Buczyński
FLAVORED POLISH VODKA
Hello my name is Bartosz Buczyński from polish company “Soplica”. We produce and sell vodka. We are especially famous for our flavored vodka. We would like to introduce our product into French market by starting a co-operation with your company. We think that our product will gain popularity in France as it did in Poland because we know that French people don’t really drink vodka but because our alcohol is flavored it suits your customers better. There is no such in any product in France which would attract many possible customers and made you the only distributor of this product. We know that vodka in France is much more expensive than it is in Poland that’s why we would like to sell our products at lower prices to make it more available. We would sell our vodkas in different sizes (0.2l, 0.5l , 1l) and we would offer variety of flavors (lemon, raspberry, apple, apricot, hazelnut…) to offer our customers a wide range of choice. The implementation may be difficult that’s why could offer some promotions like for example 2 bottles for the price of 1. As I said, we would like to sell our products at lower prizes that’s why we would charge a commission of 15% per bottle. We would also like to be visible in your shops as a brand that’s why we would like to hang posters advertising our products outside your shops. We are a polish company and we want to share our heritage which is why we want you to promote our products in your shops as polish vodka.
Shannon Hartono
I would like to introduce Asian food to the supermarket, as Asian food is currently not found in supermarkets, only in Asian stores. The product particularly that I would like to propose is instant ramen noodles. These noodles are very tasty and has a unique Asian taste unlike any instant noodle offered in Europe. Instant ramens are very delicious and offer a simplicity to making Korean food and experiencing the Korean flavor. It will be a new product because as of now there are little to no Asian products offered in carrefour.
I would like to open a food stand offering free tasters of instant noodles. It will be a big hit with consumers because many Europeans have never tried ramen noodles and would enjoy the tasters. Tasting it would also push many of them to buy the product and free tasters would attract many consumers. It would be beneficial not just to my brand but to the supermarket as it would widen the consumer market and would also garner asian store customers.
Raja Rayhan RAMADHAN
Carrefour idea
Hello My name is Raja Rayhan Ramadhan, I want to propose a proposal to Carrefour. I want to sell a cooked Chicken snack because I think after shopping, people wants to eat some food that not too heavy and also enough before they back to their home and also for the people who don’t have time to go to other place.
So, we wants to give carrefour 3 offer:
Offer
– We Sell the chicken snack using carrefour product. So, carrefour will get benefit on selling their chicken to us
Offer 2
– We will give commision to the carrefour by 15 (Can negotiate to 30) percent of all our sales of chicken snack and futures product.
Offer 3
– pay a monthly rent to carrefour
Also we offer a cooking service
People wants to eat with more cheap price but don t have time for cook
– Offering cook service for customer that buy from carrefour
Evan Le Coquil
Hi, thank you for having me here, I am here to present you my revolutionary drink.
It is a new variety of alcohol that does not make you sick the next day. We’ve worked with the best chemist to develop a solution that it hydrates you more than alcohol dehydrates. When you drink it, it tastes very sweet and is about 20% of alcohol.
Now that you know what the product is, you would ask ‘Will many people buy it ?’. Well we have done our research and found that the main thing that prevents people from drinking alcohol is the sickness of the next day. Also, there could be a reluctance at the beginning because people don’t know our product and it is difficult to change their habits.
However, we have a variety that looks and tastes like wine to make the people buy it at first without changing their habits. The bottle will cost between 15 and 20€$, depending on how much profit you want to make from it.
To continue, the drink will be produced in Brittany, and we will try to develop an AOP to increase the prestige of the brand.
To finish, I would say that our product is an opportunity for Carrefour, who can be seen as the hypermarket that changed the way of consuming alcohol and partying.
Henry
I think the very good idea for carrefour it’s luxury clothes :
The concept is very simple, carrefour clothes are really very bad ranges, so to attract people I propose to create a stand where to compare to other shopping centers like « leclerc, auchan » the clothes would be high range to perhaps attract a new type of clientele.
in my opinion a corner of luxury would bring customers who are not necessarily « crossroads » to buy other products.
for me, making partnerships with recognized brands like « Gucci, Burberry » could be a real opportunity
however, the department would not be in the clothing department offered by « carrefour » but in a stand outside the store like « the jewelry carousel » to attract as many people as possible
Julian
Hello everyone! My name is Julian and I think our company has the product that you were looking for! We think that it is the ideal product for your Carrefour stores.
As the awareness for health, fitness, diets and healthy food is steadily increasing, consumers now are focussing on buying « healthy products » with less calories, less sugar, less fat and more protein.
This is exactly the area where our company has specialized in. We are a German company that produces finished « lite products » like our best selling « LitePizza ». This pizza is completely vegan, high protein, and has only 500 kcal (compared to normal pizzas that often have 1,200 kcal or more). Therefore, it is perfect for health aware people and it allows them to enjoy a delicious pizza even within their diet.
This is an USP that can’t be offered by any other comparable products in your recent portfolio.
Since we are already facing great success in Germany (> 250,000 pizzas sold in the first 20 weeks), we are sure that it will be at least the same in France.
For implementing our product in Carrefour’s portfolio, we want to focus on the following strategy:
1) Start at the local Carrefour stores in Rennes. Within a trial period of 2-4 weeks, you only pay for the pizzas sold. If there are any pizzas left over (which will certainly not happen), we will be happy to take them back at our expense. To promote our sales and to introduce our pizzas, we want to give the customers free trials in store to show that healthy pizzas can also taste deliciously.
2) Spread to other Carrefour stores throughout Brittany with a broader marketing campaign
3) Spread throughout France with major marketing campaign, especially in gyms.
Our conditions: The retail price per pizza is 3.99€. We guarantee you a profit margin of 20%, so that you will only pay 3.20€ per pizza.
For this price, we will be willing to be a Carrefour exclusive product.
meknassi ismail
Hi I’m ismail Meknassi. My idea is to collect plastic in poor country and create some sports equipments like surfboard or skateboard. the product will be made by 100% recycled plastic. the idea is to help poor countries to clean theirs streets by collecting plastic. so we can help people and the environnement.
Eugenio Castillo
Hello my name is Eugenio and I would like to propose my product concept for Carrefour Supermarkets. The product idea is boxes of Amaranth Chocolate Wafers, and to start I would like to explain what amaranth is. Amaranth is a pseudo-cereal very much like quinoa which is much more known. It is native to Mexico and the central America area and it is one of the best vegetable origin foods because of its nutritional benefits such as: protein, fiber and vitamin supply, it is gluten free, it is good for the hair and skin, it contains almost every amino acid the body needs and it protects the cardiovascular and digestive system.
Now, I believe this product can be a very good fit for Carrefour because now a day people are more interested in their eating habits and because of this, there is an increase in healthy eating trends and the selling of these nutritional products. The product can be considered a snack for every type of person. It comes in boxes of 10 packages of 75 grams each (or 3 big wafers) at a price of approximately 15 euros.
The idea to sell this product in Carrefour can begin by establishing a point of sale in the store which can be a small promotion stand where people can learn about the product. After this, if the product is successful we can talk about moving it to a more established shelf in the store.
Kilian
I will present my product to you,
it’s about bottling the ambush cocktail.
First of all what is the ambush, the ambush is a perfect blend of the best local western alcohols: beer, calva, white wine and blackcurrant syrup. This excellent cocktail is very popular with young people and because of its sweet taste and its light « appearance », it can be enjoyed for a simple aperitif but can also follow you until the end of the night. L’ambuscade has one of the best drunk quality ratios on the market: an incomparable taste, inexpensive, effective and causes little undesirable effect the next day.
However, it is impossible to find this delicious beverage outside the bars, how many times have you dreamed of being able to taste the ambush at home now it is possible.
To promote the cocktail and attract new customers, a free tasting stand can be set up at the entrance to the carrefour.
Lushanna
Hello, my name is Lushanna and I have an idea that would give your customers more of something most people feel like they don’t have enough of; Time.
Doing groceries is usually something that most people consider something that takes a lot of time, and they see it as something they have to ‘fit into their busy lives’. Typically, people have a whole list of chores that need to be done, so how nice would it be to be able to multitask?
We could offer a dog walking service, allowing customers to check two boxes on their to do list at once. With this concept, the customers could bring their dogs with them when they want to do their groceries, and someone of our team would be available to walk the dog while the customer gathers their groceries. The dog will be taken for a walk, and will be waiting for their owner at the exit after an agreed upon period.
Camille BENOIST
Hello my name is Camille and my idea is to integrate a laundry system in carrefour stores. We know that doing laundry takes a lot of time, optimizing this time by shopping can be a good idea to maximize your time and gain efficiency. Indeed this system would be beneficial for both parties. On the one hand, Carrefour benefits from this clientele, which will almost automatically visit the store. On the other hand carrefour customers can benefit from this service. This system is more profitable for the company than the dry cleaning system already present in most of the galleries. Indeed, the customers have a short and sufficient waiting time to buy and spend within Carrefour. They may install a kind of partnership : since this association would bring in more money for the sign, they should not charge for the placement of these washing machines in order to make a fair deal.
Paul Le Bouler
Hello, my name is Paul Le Bouler and this is the idea I would like to propose to Carrefour. Have you ever had trouble creating your shopping list? Simply for lack of ideas or because you didn’t know what to buy to eat healthy. That’s why we want to create a stand inside the store to help you with your shopping. This also allows us to have a follow-up on the customers and to keep them loyal. The products are directly selected in the store. This will be in the form of a subscription. This also allows customers to discover new products.
Quentin
hello I’m Quentin and i’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world. This will not leave the children alone in the shop so no injury. The children will have a place to play and have fun together. I think I can access more than 60% of the children who shop with their parents.
How will you make money?
It’s simple, the parents will have to pay me a certain amount of money according to the length of their shopping trip, and I will give you 20% of my annual turnover.
Camille Benoist
Hello my name is Camille and my idea is to integrate a laundry system in carrefour stores. We know that doing laundry takes a lot of time, optimizing this time by shopping can be a good idea to maximize your time and gain efficiency. Indeed this system would be beneficial for both parties. On the one hand, Carrefour benefits from this clientele, which will almost automatically visit the store. On the other hand carrefour customers can benefit from this service. This system is more profitable for the company than the dry cleaning system already present in most of the galleries. Indeed, the customers have a short and sufficient waiting time to buy and spend within Carrefour. They may install a kind of partnership : since this association would bring in more money for the retailer, they should not charge for the placement of these washing machines in order to make a fair deal.
Wendy Kwong
Hello Carrefour,
I would like to introduce myself, Wendy Kwong. I am an international student from California, and realized there’s a great opportunity I would like to propose an idea to help increase your company’s presence amongst the student community.
As a student, I sometimes don’t have the time to cook as I need time to focus on studying or doing homework and would like to have a freshly made meal option that resonate with my student budget.
Coming from America, our supermarchés consists an inexpensive small restaurant/deli offering freshly made food like a warm toasty sandwich, fried chicken plate or a made to order salad bar. These deli’s in the marchés have saved me numerous times from not eating as it was quick and easy to pick-up saving me time to cook.
I propose towards a creation of a pop-up restaurant that produces budget friendly nutritious, fresh, and hot meals for sale towards the public. Coming from America, our supermarchés consists a small restaurant/deli offering freshly made food like a warm toasty sandwich, fried chicken plate or a made to order salad bar.
The pop-up restaurant will offer a daily rotational meal consisting of four different meal options catering to different dietary needs and restrictions. The products used in house for the restaurant will be directly purchased through your suppliers providing you the ability to hold more purchasing power and cost bargaining opportunities.
Think of the reason why people go to supermarché to begin with. They know they can pickup everything they need for their household at the same time without making multiple stops at other places. The possibility of picking up a fresh meal along with your groceries all in one stop will greatly benefit Carrefour along with the potential of increasing the value of your sales per transaction.
With gratitude,
Wendy Kwong
Ha Giang
Hi, my name is Ha Giang. Since coffee is an essential part in our daily lives, I believe Vietnamese instant coffee will attract more customers and bring back more profits for Carrefour. In Europe, most coffee shops are using arabica beans or coffee blends with a majority of arabica beans. However, in Vietnam, the instant coffee is made of robusta beans, which has a stronger flavor and contains more caffeine than arabica beans. This kind of coffee is more intense and helps to boost your energy. Besides, Vietnam is a huge producer of robusta coffee and high-quality beans are readily available here.
So, our company will be the middle-man, import all the best, high quality Vietnamese coffee from various brands and sell them in Carrefour. Not only normal coffee, we also provide coconut coffee, egg coffee, etc., which will be an unique selling point for Carrefour. Because our products are instant coffee, they can be stored easily under room temperature. Ideally, they just need to be put among other coffee-related products or being put in a stall for Vietnamese coffee.
We will share commission for Carrefour at a rate of 15% to 20% monthly.
Buquet
hello I’m Quentin and i’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world, and I’m looking for a new way of looking at the world. I would like to offer to babysit the children of the parents in your shop. This will be done in order not to leave the children alone in the shop so no injuries. the children will have a place to play and have fun together. I think I can access more than 60% of the children who shop with their parents. the space I am asking for is not large, I would just need space to be able to babysit a maximum of 20 children at a time, with tables, dolls, a TV, and a desk for me.
How will you make money?
It’s simple, the parents will have to pay me a certain amount of money according to the length of their shopping trip, and I will give you 20% of my annual turnover.
Zulema González Mañas
Hello, I´m Zulema.
My idea is to create a childcare service in Carrefour.
Usually, parents have to go shopping with their children because they can´t stay alone at home. That´s a problem for both because children don´t want to stay shopping and for their parents it´s hard go with them if they are bothering all the time.
So, I think that the best option is create a childcare service. The service consists in that to enter the childcare service the parents or those who are going to leave the children have to join the childcare service. This affiliation cost 5€ per month. With this affiliation they will be able to leave the children when they want, (commit to the schedule), and they will be able to obtain discounts in the supermarket.
This service will have employees who will ensure that the children are doing activities and entertaining themselves, while their parents shop and are assured that their children are safe.
The benefits are obtained from the supermarket, which will pay the childcare service and from the fees pay by the members.
The benefit that Carrefour will obtain is to attract all those families that cannot leave their children alone.
Maribel
Hello my name is Maribel.
I would like to introduce to you our new service for especially elderly people and also people who don’t enjoy grocery shopping.
When you enter the store you’ll find a little coffee stand with some comfy chairs where you can wait while our team does the groceries for you.
We also offer an escort service for disabled people or people in wheelchairs who still want to grocery shop on their own but it’s just to heavy to carry the groceries or reach the upper shelves. So there will be a team member accompanying you while you’re in the store.
For the people who just hate grocery shopping our team will just take your grocery list and go shopping for you while you wait and have a coffee. During your stay at carrefour you’re able to communicate with your personal shopper to add groceries to the list. Before you check out you are of course able to check the groceries. That way we assure that the customer has a great experience every time he shops at carrefour. You also don’t have to wait longer than 25 minutes to get your whole shopping list in one bag. While the customer waits at the stand he can not only enjoy coffee and little snacks he also gets the latest offers from carrefour and shopping suggestions.
Why is it better than a drive-in or delivery service? Old people still appreciate the time at the store but it takes a toll on them just going to the store and carrying around all these groceries! With our service the customer can relax while still being able to walk or drive through the store.
It shows that you really care about your customers‘ experience! This will give carrefour a better image and more people will likely go shopping at carrefour because they are supported.
This service will cost the customer 10% of their total amount spend but not more than 10€.
Conditions:
– We will pay a fixed rate every month for the stand and use of electricity
– As we expect the sales to go up we would like to get a fixed amount from carrefour and also 15% of the revenue that is made with every purchase through our team
– We would like to sell it as a special service offered by carrefour so we suggest carrefour doing the advertising for the service.
Muhammad Jassim
Hello, my name is Jassim, from X Volunteering Firm/Foundation,
I would like to launch a community program that comes as a service to both consumers and the community. The France poverty rate is a little over 50% as of 2022 and this program would contribute heavily to the good brand image and social responsibility aspect of Carrefour. The community program I propose is called “Carrefour Has Arrived” or “CHA” where pop up markets will be scheduled around France simultaneously in specific areas where most of the regional population has most people below or close to the poverty line. In these pop-up shops, volunteers will be hired to serve 1 small meal for each person that comes. More importantly, next to food serving section, there will be crates of staple foods and vegetables sold to the people at lower prices than the prices in the store. Now, the question of profit and revenue comes to mind. This sounds like a social program and will not make any money, but I have a proficient answer to that question.
This program will be a collaboration with my volunteering firm. I have recruited volunteers from universities and high schools around France to be the front-line members of this program. Carrefour has been consistent in their fight against food waste, and this is another short to medium term partnership that can immensely help with that. Staple foods that are not as perishable as others such as potatoes, carrots, canned meats, canned tuna and salmon, dry soups etc. that are stocked in certain carrefour branches in certain parts of France where the purchases of these type of products are not bought can be used for this program. Rather than becoming shelf decorations in those carrefour branches, we can take those products and make money by taking it around France and helping a considerable amount of people while we do it.
All I ask for with regards to sponsoring is for the staple foods and vegetables and the materials to cook the meals that are going to be given out to the poor. All other aspects such as transportation, props for the pop-up markets, and volunteers will all be done by my volunteering firm. Revenue dispensation can be discussed as sponsors and factors such as promotional strategies for both parties have not been discussed either.
Gerard Martinez
Hello my name is Gerard.
My idea is a line of precooked food called ‘World Food’.
Do you want to surprise you friends with a Spanish dinner at your house?
You will not have to worry anymore because with ‘World Food’ you will find a pack with the best and most typical dishes of the Spanish cuisine.
Maybe you want to watch your favorite football team match while eating mexican or japanese food, so ‘World Food’ is the perfect product.
You can buy a pack which includes the most famous dishes of some countries. For example: in the Spanish pack you will have ‘ Spanish tortilla’, ‘Paella’, ‘Tapas’ ,’Pulpo a la Gallega’…
The pack also includes mini flags to decorate your house and create a great atmosphere.
The food is already precooked and it is high quality food, in order to enjoy the experince at the maximum level, so the costumers will not have waste time cooking ,following kitchen recipes and cleaning the kitchen either.
The company could have a deal with Carrefour to market the product under the name of ‘Carrefour World Food’ and having 70% of the benefits for the original company and 30% of the benefits for Carrefour…
Parker Moore
Tired of eating the same ole’ snacks every day? Want to try something new? Do you have the munchies but are on a budget? Well boy do I have a product for you! Hey there, my name is Parker and I want to introduce you to a mystery box full of every flavor you can think of. Cookies, chips, drinks, candy, you name it. Our mystery box uses food that is on its last legs, about a week away from its expiration date. Instead of wasting food, like the 10 million tons of food that already does get tossed out in France, let’s make some money instead! Our expert team of box builders will access your database and keep an eye out for products that are about to expire. We will build the box, set up a display towards the front of the store (for efficiency), and let the customers come to us!
Our conditions include:
We receive 50% commission on the profit of each box sold
1 social media post per month on your account
Access to inventory counts
A space near the front of the store
If you agree, we will be exclusive to Carrefour
Now, I know great ideas like this one don’t come around too often. Don’t wait!
Yukihiko Tao
Nutrition Adviser
Hello, my name is Yukihiko Tao, and I have a new idea for customers who buy foods caring for the nutrition balance.
To help them, the existing Carrefour App now gets the new function called “Nutrition Adviser”.
To make Nutrition Adviser possible, the Carrefour App equips with two new functions, the barcode reader, nutrition calculator, and nutrition balance suggestion functions, supervised by professional nutritionists.
Now, many food products in Carrefour market show the “nutrition score” which is graded as A to E; A has the ideal nutrition balance while E does not. To achieve good nutrition balance, many customers manually check this measure, and select the best food combination for their ideal nutrition balance.
To help their nutrition friendly shopping, customers read the barcode of the products with the Carrefour app, and the nutrition calculator in the app automatically and instantly calculate the nutrition balance of all the food (edible products) each customer have chosen.
With reasonable price, Nutrition Adviser also offers “suggesting function” for customers who offers their personal information including the age, gender and their daily habit (sports, time for having meal etc.). Based on the given personal information and the selection of foods, the most suitable combination of food is suggested under the supervision of professional nutritionists. The collected information is securely protected and deleted after each suggestion has completed.
From company side, the selling data and nutrition characteristics which are recorded through the app help them develop the new food products based on customers’ preferences regarding nutrition.
India
Hello, my name is India and I am from the UK. We have set up many cafes in UK supermarkets; we help you to build the business model, advertise, create a menu and we provide experienced staff.
Supermarket cafes are hugely popular in the UK, where the menu is affordable so it is attractive to all clientele. Further, we offer deals to students and families; they typically have less disposable income so are more inclined to purchase a deal such as a free croissant with a purchase of a baguette and drink.
Shoppers will have the opportunity to purchase hot and cold drinks, baguettes, salads, pastries and cakes etc. that use Carrefour branded ingredients. This helps to promote Carrefour products as customers will be more likely to purchase the goods after trying them.
Whilst it is true that there is high competition, figures show that there is a huge market in France for cafes (in 2020, the combined retail sales of cafes and coffee shops in France exceeded 1.6 billion euros, with cafes generating over 80 percent of the market’s total revenue (Statista, 2022))
We require an initial fee and in return you have your own dedicated team, that are readily available to help you set up the café. The team can take charge of promoting the café on social media, finding experienced staff for you, creating a menu using Carrefour products. We will take a 5% commission on sales, and for the first year of the cafe opening, the team will be in contact to check up on business, answer questions, refresh menus and discuss opening cafes in more stores.
Fernando Martín-Mendiluce
Hi!
My name is Fernando, I come from Madrid, Spain.
As I know since I came here, it is not a secret that French people really like Spanish food, you can see it inside some different supermarkets that they´ve stands of Spanish brands who offers sausage (“fuet”), Spanish ham, and so my others.
So, I would like to present “CM” (Cocido Madrileño)”. CM is a service that is about offer to the clients the “Cocido Madrileño” already cooked it. This is one of the most famous, common and typical food not only from Madrid, also from the rest of Spain. And now, thanks to “CM”, they can have lunch inside the supermarket with a warm a tasty “cocido”, or take it away for eat it at their homes. Also it would be available inside the Carrefour catalogue for order grocery at home.
The ingredients of the “Cocido Madrileño” are:
-Garbanzo beans -Shank
-Bacon -Calf knee bone
-Salted pork backbones -Cane bone with marrow
-Fresh sausage -Scalloped or thick noodles
-Chicken -Potatoes
-Carrot.
The costumers will have three different options for buying the “cocido”:
-Small Tupperware (1 person): 4,5€.
-Medium Tupperware (2-4 persons): 7,5€.
-Big Tupperware (6 persons): 10,5€.
On the other hand, the conditions between Carrefour and my service will be these ones:
-I´ll pay a small quantity agreed with carrefour for rent the space inside the supermarkets.
-The profits will be shared with carrefour with a 10% of its.
-It will be payed to Carrefour a small tax for add our product into the webside catalogue.
Brinda Ulily
Hello everyone! Hope you have a good day. I’m Brinda Ulily and I’m here to offer a new product for Carrefour. I have this idea to put a claw machine filled with small to medium size toys for the kids to have some entertainment while their parents are shopping. The machine can take coins or cards to play, maybe for €1 per try. I think this idea is great for Carrefour, because I often see kids getting bored when their parents take a long time to look around the shop. This could also be a good deal, since claw machines are addictive. There are new triggers for pleasure centers in the brain when playing the claw machine. So the kids will keep on paying €1 until they get the toys. The machine should not be too tall for the little kids to play. It will be placed near the entrance, so it will be the first thing the kids will see and want. Plus, there will be not too much maintenance needed, which means less expenses. The toys could also be from Carrefour for marketing purposes. We can talk about dividing the profit after a month of trial when the claw machine is placed in the Carrefour, but for the first month Carrefour can take 25%. To attract more people, we can put posters outside of Carrefour and other places about this new game.
Kemal Ariowibowo
Hello my name is Kemal Ariowibowo and I would like a propose an idea for carrefour.
Sometimes, you want to go to carefour to just buy a single hot coffee with the beans you usually buy to bring home or want to eat a different taste of snacks. But you couldn’t because there are only cold coffee there plus if putting a vending machine there you won’t get the coffee that you would prefer at home. Then you keep having the same snacks with the same taste over and over again. You just want to taste something different.
I propose to change one corner in carefour for you to be able to create your coffee, with the exact coffee you want also with the amount of hot water that you prefer. A machine should be provided there also the coffee and the water. In this corner a bunch of sauce are provided as well. Cheese sauce, chili sauce, onion powder, etc and you can just open your snacks there and put the sauce on top of it.
This will help a lot of workers and students whose home are far from that carrefour so that they can quickly what they want at that place without going home to make the coffee or snacks.
I propose that every cup of coffee made there also every glass of sauce used by carrefour to provide for the customer I get 5%.
Priscilla SIALLAGAN
Having period cramps every month has been disturbing in most of the women daily life in the whole world. Buying heat pack technology is very expensive and cannot be used immediately and it needs to be delivered and charged. Well, there is the traditional heat pack, but you need to fill it in with hot water, so that it will work on our tummy. Not only for most of the women in the world, but it can be used for all of people around the world. The product that I want to present is a hot Cajeput oil or in Indonesia, it is called Minyak Kayu Putih. This product is very cheap, like it can be sold at 1 to 2 euros, and very useful because it gives a hot sensation when you apply the oil to your tummy, which relieves the pain of the stomachache or headaches. In addition, it is portable, so everyone could bring it everywhere. Carrefour should sell this product because the target market could be everyone, which means Carrefour could be benefitted and profited.
As Cajeput oil is quite hard to be found in France, I could suggest that Carrefour should be the first one that sell the product to their customers in their supermarket. Carrefour could promote this new product to the customer in a small booth stand and let people try to smell and use it to feel the sensation. We can share profits around 25% for each product being sold. That is all what I want to propose and thank you very much for your time to listening to me. I am Priscilla Erica N Siallagan and I look forward to meeting you soon. Have a pleasant day.
Ravshan Celtica
Hi, my name is Ravshan Celtica.
Here, I will present to you my idea that I’d like to propose to Carrefour. This idea is just simple but has a huge impact towards the customer.
As a student in France, I found that I feel very lazy to prepare my breakfast before going to class, especially in the morning. Getting from bad is kind of a huge effort, and we tend to prioritize going to school or work in the first place, rather than doing those kinds of stuff. I think a lot of people will agree with this condition. Therefore, I myself, if I get hungry before or after lunch, I usually just go to the supermarket, and buy fast food or maybe some croissants. Thanks to Carrefour that is very aware of this business opportunity, and has provided this kind of service. With those bought, I also buy some cola or coffee in my bag as my complementary food to enjoy. However, cold drinks sometimes don’t work, as I need some hot beverages to bring my mood up during the day.
Here, I propose to you an idea for providing one space for people to create their own hot coffee and tea. With just a small investment on a kettle and tea & coffee sachet, it helps people a lot. People now can go to Carrefour and grab their hot tea or coffee with their food purchase in the morning or afternoon as their breakfast. Not just for students, it also helps the corporate worker, bus driver, eldery and many more. With this service, Carrefour now becomes the “one stop solution to everyone”.
dzikra fahrisi
Collaboration with a community:
After examining carrefour’s pillars and taking concern on the create an omni-channel universe of reference and making eating better accessible to everyone. I would like to propose an organic cultural based food ingredients/fast food products. Here i am thinking of making a new sector in the carrefour store where the customers could easily find types of products based on the origin of the product. customers can find ingredients and also fast food products which made of organic based ingredients.
It will be a collaboration with us as a community who take concern on environment and health sector. The profit sharing itself will come from the new product entrance to the sector and profit share from the sold products. New product entrance to the section will need to processed trough a qualification, so that there will be no under qualified product. We will also take care of advertisement in our social media so it will also increase the customer engagements for carrefour and my community.
In this organic cultural based product space will also provide spaces for other product that met the requirements. The space will need refrigerators and compartments to put the product. This proposal is done since people are starting to be aware to the environmental friendly ingredients and also to their health conditions. By buying products from this section, it will help people who take concern on their conditions and also to the environment. By this Carrefour will increase their environmental value and achievements.
Collaboration with Foodtech Company :
My proposal is to make a drive-thru service for the customers. This drive-thru service will help customers who just wanted to but several product and feel lazy to get out of their car. The concept is similar to McDonalds drive-thru where they just need to stop at order, payment, and pick-up station. This will increase the effectiveness of grocery shopping. This drive-thru service will need extra space in the carrefour for every station. We as the supplier will provide human resources, management, and concept of this proposal.
This drive-thru services will gain profit from the product sold and also will gain “profit” for the advertisement in our media. Carrefour will also get a product development for their products or their services. We will buy spaces from Carrefour and also shares our profit to Carrefour. The products that wanted to use this services will need to pay for commission.
Fernando Martín-Mendiluce
Hi!
My name is Fernando, I come from Madrid, Spain and I´m here to present my idea about introducing a new product-service in Carrefour, France supermarkets or hypermarkets.
As I know since I came here, it is not a secret that French people really like Spanish food, you can see it inside some different supermarkets that they´ve stands of Spanish brands who offers sausage (“fuet”), Spanish ham, and so my others.
So, I would like to present “CM” (Cocido Madrileño)”. CM is a service that is about offer to the clients the “Cocido Madrileño” already cooked it. This is one of the most famous, common and typical food not only from Madrid, also from the rest of Spain. And now, thanks to “CM”, they can have lunch inside the supermarket with a warm a tasty “cocido”, or take it away for eat it at their homes. Also it would be available inside the Carrefour catalogue for order grocery at home.
The ingredients of the “Cocido Madrileño” are:
-Garbanzo beans -Shank
-Bacon -Calf knee bone
-Salted pork backbones -Cane bone with marrow
-Fresh sausage -Scalloped or thick noodles
-Chicken -Potatoes
-Carrot.
The costumers will have three different options for buying the “cocido”:
-Small Tupperware (1 person): 4,5€.
-Medium Tupperware (2-4 persons): 7,5€.
-Big Tupperware (6 persons): 10,5€.
Victor
Hello Everyone, I’m Victor. I gone a talk about my proposal. Today I propose you a sneaker stand on demand. This stand will serve for all types of people looking for a pair ranging from the most banal model to the most sophisticated. These shoes can be a pair of sneakers as well as a pair of shoes of any sport. For this you can call in advance the stand that takes care of this service specifying the model and size you want. You can also go directly to a hub and make your request to the stand advisor.
To reach your request a team of 5 pairs trackers, will work full time to find the one you want. The team will find it as soon as possible. You can then withdraw it during your next races.
To set up this stand it only takes a small space where you can put a counter with a salesperson looking after the customers.
The sneaker stand will have to pay a monthly fee agreed with Carrefour to let it offer its services.
Moore
Tired of eating the same ole’ snacks every day? Want to try something new? Do you have the munchies but are on a budget? Well boy do I have a product for you! Hey there, my name is Parker and I want to introduce you to a mystery box full of every flavor you can think of. Cookies, chips, drinks, candy, you name it. Our mystery box uses food that is on its last legs, about a week away from its expiration date. Instead of wasting food, like the 10 million tons of food that already does get tossed out in France, let’s make some money instead! Our expert team of box builders will access your database and keep an eye out for products that are about to expire. We will build the box, set up a display towards the front of the store (for efficiency), and let the customers come to us!
Our conditions include:
We receive 50% commission on the profit of each box sold
1 social media post per month on your account
Access to inventory counts
A space near the front of the store
If you agree, we will be exclusive to Carrefour
Now, I know great ideas like this one don’t come around too often. Don’t wait!
..
Youssef karray
Hello, my name is Youssef Karray, and I’m proposing for you as you are the manager of the supermarket is a large range of food but not just any. I’m asking to create a new section that involve the Mediterranean and Maghrebin flavors. This idea arises from the fact that the number of people coming from these countries is getting higher day after day also this kind of food products is getting more known pretty much everywhere in the world. My role in this mission will be to ensure the import of these products, the quality control system of the goods and following the process of sales depending on the demand. The assets of this idea are that we will offer products that may already exist in the market such as Harissa, Olive-oil, dates and many others but also we will add new products that are in high demand such as Mediterranean spices or the special handmade sweets that are always a good idea to take it as a gift, etc.… but not only that we will have a price advantage compared to the current market in Europe. The market study is already done, the executive plan is ready to be put into practice. I’m offering these services for 75% of earnings after any fiscality or financial deduction.
Thank you
Andres Castillo
Hello, my name is Andres Castillo, it’s a pleasure to be able to present to you, my offer. Seeing how high the cost of acquiring replacements for vehicles, this includes the cost of the product itself, plus the cost of assembly and delivery which depending on the take weeks or even months. Since your stores mainly located in very accessible and populated zones, our company would like to rent a space to sell just that. Tiers and any other crucial part for the correct functioning of a car, at an accessible price for your customers.
This concept will not only help you as a company bringing high incomes, but also the clients who are in need for this new efficient service. This concept will be composed by two steps:
– Order: Where the clients are going to choose the items through our online catalogues on the internet or by visiting our physical locations.
– Delivery or Assembly: The customer will have his order delivered and assembled completely free.
Here you have our conditions:
– Carrefour will receive a sum for every item sold. Such sum will be determined if the contract is made.
– We’ll like to have a mid-term partnership with the option of making it a long-term partnership if the service is a success.
– All items can me sold and marketed by Carrefour.
– We as a company will oversee the delivery and the assembly of our products.
– We’ll like to rent a space preferably a medium size area.
…
Fauriza
Many of the students have problems in choosing and buying their lunch. Especially for me and my friends, who always have to get up early to prepare lunch for school or queue too long to buy food at the canteen. As a student who feels this problem, i want to propose a good business idea, healthy food catering for students. This business will be in Carrefour as a place to pick up food that has been ordered by students online. However, for students who are too lazy to take their food supplies at the nearest carrefour, they can request to be delivered to the front of the school at a very cheap delivery price. They can also directly buy food (a lunch box) at our place at Carrefour, but they can only buy the available menus. Unlike those who order food online, they can choose the menu according to the menu they want. For those who are not students, they can also buy it at a different price, specifically for students we provide special prices.
Briac BOIVIN--LE BERRE
Hello ; my name is Briac Boivin—Le Berre. I am a third-year student in international management bachelor and I’m here today to introduce you to my new start-up I want to implement in several Carrefour shop.
Let’s start with the beginning, when we go to make our shopping for foods etc we all want to be fast, efficient, not losing time and be sure of what we want. But we also know that people are oftently liking to taste product; and have some ideas. Therefore, few years ago I thought about a way to earn money by orienting people buy. The idea of a recipe book, only made of products you can find in a carrefour came up. With a stand at the entrance where we cook and allow people to taste freely those recipes, we will make them enjoy it and wanting to test it. Recipes will be all regrouped in a book that will be sold at the stand, like that people will be more likely to buy it after tasted recipes and since the recipes are made with carrefour products they will adapt their list of furniture’s to the recipes. In this way we will be able to work with local products, seasonal recipes, and as carrefour is also working with local producers it will be a perfect link between producer, retailers and creation. The idea is to help Carrefour selling some products that people wouldn’t think of buying at the first time, and also keep allowing the Carrefour idea of well-eating with healthy plates and local products in order to favorize local production. Our company will find it’s money in book selling and potential partnership to have reduced cost for stand recipes. With all of these, Carrefour will have a great project for marketing and communication, a permanent way to catch new consumers, make them buy more products (that are for the most pretty expensive related to what they could buy in routine shopping) and also a continuity in their project of local food, healthy food and fair retailing making local producers live. Finally, by changing recipes every season we will be able to retain customers as they will enjoy the concept and want to come back try new ones. Our company really wanted to work with Carrefour as they are the leaders and first in France to hardly focus on healthy products that are bio and local, keeping fair prices on them.
Concerning the logisitcal part, we will put our own cookers and sellers at the stand, and we have two proposition concerning the financial part:
-else Carrefour offer us the products we need for recipes and the stand and we give them 15% of our total sales revenue
-else we pay the products, with reduction or not, but we keep all the revenue of our sales
Thank you for your attention.
Inès AMMI
Hello, my name is Inès AMMI, and I am speaking to you director of the supermarket to offer you products accessible to all and innovative . I’m asking for a new section that involves a mixture of Asian and Maghrebian products. Numbers of people coming from these countries are increasing day by day. These types of food products are increasingly consumed because of their peculiarities and diversities. My role in this mission will be to ensure the import of these products, manage the quality control system as well as the management of the sales process according to demand and respond to customer feedback on the online platform to meet their needs. The advantages of this idea are that we will offer products that can already exist thus promoting customer loyalty but in parallel proposed mixed products thus creating a connection between different culture that can still be associated with the aim of proposing Product rich in flavor with excellent value for money. Everything is already in place at the executive level. Waiting for your favourable response
Best regards
ZIYI LI
I am from China and my name is Ziyi LI.
In China, there is usually a special place in supermarkets that sells snacks made on the spot. These snacks have a common feature, that is, they are easy to make and can be mastered by employees without long training. And I noticed that there is no such place in Carrefour in France.
We will provide on-site such as: grilled squid, Chinese-style multigrain Kebab, fried tofu, spicy seafood dumplings, and various Chinese-style pastries.
Our conditions are:
-We provide staff training and equipment purchase, Carrefour provides food procurement and venue
-We take 30% of the profit from each order
-We will set up a daily product spot check system to ensure the quality of Chinese snacks provided in different Carrefour supermarkets around the world
If you agree, we will create more new profit points for Carrefour!
Now that a good and successful idea is rare, don’t hesitate! Let’s cooperate!
Jeff Hartono
My name is Jeff Hartono, my idea for Carrefour is to sell gym-based consumables, to attract a different market to the store. I believe that at least 2 in 5 people go to the gym or regularly exercise, and they are mostly interested in improving their performance with the use of supplements. But, a lot of people are worried about the health standards of these products, and may not be sure regarding the dosage. Gym supplements are mostly sold online, so that consumers are not given the freedom to select the products by hand, as well as sample or taste the product before the purchase. Since Carrefour is a strategic supermarket that is popular, I believe that it is the right place for this product to be introduced to people. who are unsure of it. The products offered will include protein powder, pre-workout drinks, BCAA drinks, creatine, and other supplements for exercise. These products will be healthy, and people will not have to worry about any side effects brought by it. A subscription will also be offered, for a monthly shipment of gym supplements that can be delivered or taken at the stand. The shipments can be customized based on the customer’s needs and hence be priced differently as well. Free items will be included in the subscription, such as shaker bottles, discount cards, and towels. For the space inside the Carrefour, rent will be paid, as well as a small percentage of the revenue shared with Carrefour. The contract may change when other stands open due to high demand. I believe this is a fair offer since this stand will get more customers for Carrefour, hence Carrefour will earn profit disregarding the sales of the stand.
robel
Hello my name is robel and the service I would want to establish in carrefour would be a stand that provides networks so called mobile network carriers. I believe this can be crucial for Carrefour’s market because customers will be satisfied and most things they need at one place since the supermarket carries electronics and other technological materials after the customers purchase a new phone or a new iPad they will be able to purchase a sim card also other electronic devices that the customers couldn’t find in the store. How I plan to pay carrefour from my shares is based on the revenue percentage which is going to be 6% of the revenue generated every month. Since there is going to be slow times I don’t want to settle for a fixed price so I would go with variable pricing strategy. The reason it will be a good idea for carrefour to accept my offer is its more revenue for the company and also vast and diversified options for the customers.
Adèle GARREC
Hello,
My name is Adèle GARREC, I am 19 years old and I would like to submit my project to you today. I would like, inside the crossroads, to create a stand for people in precarious situations, students, etc. In this stand, there would be packed lunches, with various products. These meal packets will be made up of unsold products by carrefour. The prices of these baskets will obviously be low enough to meet the needs of the poorest.
This idea is, I think, really beneficial for the store because in addition to using unsold products, this project will be fueled by a large publicity which will bring many people to the store. Life is getting more and more expensive, so I think a lot of people will be interested in this concept. Of course not everyone will be able to access it, it will really be necessary to give priority to people in precarious situations, it is perhaps the only weak point of the project.
I also think that the store will have more customers since it will send back a good image thanks to its solidarity action.
Environmentally, my project will also be good for the planet thanks to a significant reduction in waste.
I sincerely hope that my project will please you and will live up to your expectations.
Cordially
VAÏTY Théo
Hello everyone,
Today, more and more people are buying means of transport that are much more ecological and much less expensive than a car. Indeed, in France, the majority of people own at least one bicycle, scooter, skateboard or rollerblades. These means of transport, used to move around or to get thrills or do sports, although less expensive, are very fragile objects that can break at any time.
My company « drive to your future » is a company specialised in all alternative means of transport of good quality but at a cheap price. We sell but also repair all your vehicles (electric scooters, bicycles, rollerblades…). You can enjoy a wide range of equipment at different prices
The advantage for you is to have advice on the equipment you buy, to come and have your equipment repaired at the same time as you do your shopping, to earn money while staying on good quality products. The aim beyond all this is to raise awareness of the need to protect the environment by using alternative means of transport while encouraging you to do more sport.
Killian FIRMIN
Good morning,
My name is Killian Firmin and I am contacting you for an innovative idea to incorporate into your Carrefour store.
In your Carrefour stores, you offer many products of all kinds, only when you are looking for specific products it can be difficult to understand. I am referring here to the health product. It is forbidden to sell certain medical products that request a prescription. My idea would be to create a health area alongside the cosmetic and hygiene departments, where consumers could come and ask for their medical products. Non-prescription free access products would be available to all of this space but consumers could also have medical products available only by prescription. To do so, we will find a few pharmacy specialists who will be able to check prescriptions and other consumers in order to deliver medical products that can not usually be sold in large areas. The idea would therefore be to create a “pharmacy” corner within the Carrefour, to complement the free access medical products already on sale in large areas.
This idea would be beneficial because it would save time for consumers, and could therefore influence store attendance.
Take the example of a family that goes shopping. She usually does her shopping and if she needs medical products prescribed by her doctor, she has to go to the pharmacy which can waste time, especially if there is no pharmacy nearby.
Here, this problem will no longer exist, the medical products that the family needs can be bought at the same time as the shopping with a medical proof (as in pharmacy).
This would save the family time and could convince many consumers to use the Carrefour with this space rather than other supermarket chains.
Medical products will be sold 7% more expensive than ordinary pharmacy. This 7% will be for your brand, in addition to the increase in attendance at your store. This idea will also benefit our future pharmacy as it will be more crowded and while its easy accessibility we can have in large distribution chains
In the hope that you will grasp my best intentions, I will await a return from You carefully.
Respectufully,
Maxence
Hello, my name is Maxence GELINEAU and I am in my third year of the bachelor program at the Rennes School of Business.
My idea would be to set up a stand that would allow people who wish to do makeup or have access to skincare during their shopping.
Just follow small steps to enjoy this stand.
-As a first step, customers who want makeup or want access to skincare will choose the products they want.
-Then, the customer goes to the booth to ask one of the staff members to make him up or apply the care. The staff person will be a qualified professional in the field.
Customers using this approach will be required to purchase the products they have selected
This stand allows customers to have access to a professional service. It also allows you to take a break from their shopping by taking a moment to relax for them, no matter what time they come to the store.
Conditions:
-We will receive 30% commissions for each beauty product sold.
-We will sign a privacy and exclusivity document with stores engaged in the process.
-We will also need space to position our booth. This booth will be in the beauty section.
-We connect with the people in charge of store marketing to set up a marketing campaign.
Briac BERTRAND
Hello, my name is Briac BERTRAND and I work in the events industry. Recently, I had the idea to help develop the shops in my area.
I’ve been thinking about it a lot and it seems to me that starting with the nearest carrefour to my home is a good idea.
First of all, let me tell you about my idea:
The idea would be to organize a gaming competition in the carrefour shop. Indeed, the idea is to organize an event in which the young people of France could identify themselves. All the computers would be provided by Carrefour. I could see that you have a selection of hardware dedicated to gaming. This could be a huge advertisement for your shop. As for the players, they will be selected directly from the League of Legends game via an open team competition. Only the four best teams will compete in your shop.
To make this event happen, you would need to provide the computers and the space. (i.e. the gaming department will be needed to install the equipment). I would also like to have a broadcast in the shop so that customers and spectators can come and watch. I would be in charge of the organisation of the competition, the communication and the installation of the equipment.
A live stream will be set up online so that internet users and people who can’t come to the event can watch. A paid vote to support the teams will also be set up. 25% will go to the winners, 25% to me and my team and the rest to your shop.
We look forward to hearing from you.
Thank you
Best regards,
Briac BERTRAND
Florentina Leila
Dear Carrefour,
Thank you for giving me the opportunity to present my idea
My name is Florentina, a business student who has this amazing idea that not only will give me the opportunity to grow, but also expand your business to a whole new area.
As a student, it is not rare to find myself in a situation where I have a problem with sending my orders from online webs, some properties are hard to reach or even time limitation due to restricted security system and as an International student, addresses may appear different as to the ones from back home which makes me wish for an easier way to receive my orders.
My idea consists of a locker space that acts as a safe for anyone who needs a product shipped from different markets, such as e-commerce, regular shippings, and any other types of parcels that you need. The locker will provide different sizes of space to accommodate different shapes and sizes of package, and prices will follow respectively to the space that we provide.Pick ups and drop offs will be accompanied by a unique QR code, which are provided through our app, that is also used to fill the needed information regarding the package such as size, type of product, sender, and receiver, as well as billing address. The QR code will have to be scanned, which will automatically unlock and lock the space that has been reserved via application. As the space will be inside the building, packages are protected from severe weather conditions as well as human criminality.
I am giving you the liberty to collaborate with me in naming this idea, in order to represent the both of us, as well as a considerable amount of share in the business.
I thank you for your time and consideration, looking forward to hearing from you soon.
Best regards,
Florentina
Sania Diba Aqila
Dear Carrefour,
My name is Sania Diba Aqila and I want to share a business concept that I believe will make Carrefour more appealing to customers. The idea is freshly cooked and boiled food stall located near the cashier of Carrefour.
Not only do we provide snack products that are usually found in mini markets, but we also have a menu of delicious food and snacks. Starting from typical Japanese, Western food, to local Indonesian flavors to contemporary Korean-style snacks.
As an example, we serve oden, as a delicious meal or snack. This food from Japan is known as a type of Nabemono or boiled food in broth.
Another delicious food menu that must be a customer choice is a variety of chicken Karaage sticks. The various satays that are displayed on the display at the front of the cashier are really very tempting for the customers not to buy it. There are many other tempting food that we will offer.
This is beneficial for various parties, for example a student who does not have time to cook food, can directly buy boiled food from the stall near the Carrefour cashier. Carrefour will certainly benefit because every buyer who wants to pay will definitely be treated to a view of the food served in front of them and the aroma of the food will certainly be smelled, thus making customers tempted to buy the food.
This is all I have to offer, and I appreciate you taking the time to consider it. Thank you very much.
Patchara
Hello, my name is Patchara. I come from Thailand. I would like to present you an instant noodle from Thailand that has shrimp Tom Yum(Tom Yum Goong) flavour. I want to introduce you an instant noodle from Thailand is because as we can see that the instant noodle from each countries; it has a different flavor. For example, the Korea’s instant noodle has a kimchi flavour and Paldo cheese noodle; But I want to offer you a Thai instant noodle that has a shrimp Tom Yum flavour because instant is quite cheap and easy to cook; and the shrimp Tom Yum or in Thai we called Tom Yum good is in the top 20 list of the best soup in the world from CNN travel list. So, it is a great chance to deliver a instant noodle that has a taste of one of the best soup in a cheap price if you accept my product.
Karna
As I moved to France, I realized that none of the supermarkets have a good selection of protein rich food. Imagine how many new costumers Carrefour would gain if all the gym rats realized that you don’t have to go to a specialized gym store to buy a nicely flavoured protein bar of high quality. I have created a company called “Perform” that sells protein- powder, pudding, milk, bars, and smoothies. Not only is there a wide selection of high protein and low-calorie products, but they taste excellent and are a great post workout meal, or snack when you are on the go.
The” Perform” products are low in price, as the cost to produce is also low, which is coherent with Carrefours reputation of being an affordable store with a wide selection of quality food.
I want to sell my product exclusively in carrefour stores. I believe that this would attract new costumers and make existing costumers pleased as it widens the product selection in the store. I have a proposal that I don’t think you should turn down.
I will sell my products on a highly marketed stand that you cannot miss when you walk in the store. During the first 2 weeks of the launch there will be free taste tests of a few of the products. The costumer can buy the products directly from the store. Carrefour will advertise that customers who sign up for subscription on the “perform” website will receive a free product directly in the store with a discount code in the register. “Perform” will take care of the financial aspect of freebies. So how will Carrefour earn from this financially?
For every product sold, Carrefour will get a whopping 50% of the profits for each sold item. This might sound naïve; however, I strongly believe that “Perform” is a product that will be so well-liked that costumers will want a subscription on the website. Those who don’t will be returning costumers that will buy the products from directly from Carrefour.
By having a stand selling “Perform” products In Carrefour, the store will benefit financially, since it’s a great financial bargain. In addition, it will widen your selection of products, which will help you gain new customers in a highly competitive market. Lastly, existing customers will be pleased by the fact that Carrefour continues to evolve their product line.
Maria
France is known for being the cheese capital of the world, how is it that they still haven’t found a good solution for cutting the cheese yet? Wonder no more! I have the perfect solution for all French families and shoppers of Carrefour… Introducing the cheese slicer!
The cheese slicer will most definitely be a hit. Not only will the cheese be perfect sliced, it will also allow the consumers be more sustainable. By allowing me to have a stand next to your cheese section I will almost guarantee you to increase your cheese sales with my invention. Picture this: I will be selling a new kitchen essential, demonstrating it with your delicious cheese and the consumers will buy both of our product. Perfect? I think so.
By giving me this opportunity, you will not only have a hopeful student in your shop trying to make sale, but you will also actually make profit.
We are in a time where the inflation matters a lot, people have less money to use. Why don’t use this as a marketing strategy to sell more cheese? With my cheese slicer, you are able to save more cheese by cutting smaller pieces. In that way you also save money and more sustainable!
My proposal is easy, and I could argue that it benefits both parties. My conditions:
– For this to benefit us both, my stand needs to be placed near the cheese section
– We can agree upon a midterm partnership, that can evolve to a long-term partnership if both parties wish for it.
– Carrefour will get 20% of every item sold.
– After ended partnership or if wished upon, Carrefour can by my operation for the cheese slicer for a sum both parties are happy with.
I hope this intrigued you and that you are interested in a future partnership with me. Don’t let this opportunity go to waste (just like all the cheese without a cheese slicer;)
Elsa Deyris
ATG box ( around the globe box ) , are you an adventurous person and like to eat , discover new foods from other cultures?And cooking is enjoyable or a passion for you but you might not have time or don’t know where to start to explore ? From Japanese , Caribbean to Indian food and more.
Hello , my name is Elsa and I would like to propose Carrefour, a monthly/ weekly subscriptions service. Which would consist of having a physical stand or through an application, the box will be sent to our customers house weekly or monthly for them to try.
The box would include all the ingredients, step by step recipe and measurements needed for them to prepare their delicious food. Each box would differ from a variety of cuisines , they can select on an application or at the stand itself which one they prefer, it would be flexible. We would use carrefour fresh ingredients , offering vegetarian, vegan options. One box would start from approximately 7 to 8 euros , with this price range I believe that it would attract a lot of consumers that are interested in saving time but would still like to consume fresh home cooked style meals , in addition it would allow them to discover new cultures through food.
Ying CHEN
Hello, I’m Ying CHEN, today I want to introduce a automatic milk tea coffee vending machine to Carrefour. Nowadays, milk tea and coffee have become a trend, especially for the younger generation. As a beverage with high daily demand, people often drink milk tea or coffee when shopping, chatting or even eating. Many customers also like to buy food and drinks in Carrefour for breakfast, because it is very cheap, fast and convenient. Therefore, automatic milk tea coffee vending machine can provide customers with hot, cold, room temperature milk tea or coffee at any time.
As a person who likes going to the supermarket, like me, I often chat with my friends while going to the supermarket, and I will feel very thirsty. But if you buy a drink, you have to pay for it and leave the supermarket before you drink it. Automatic milk tea coffee vending machine is the perfect solution to this problem, and it is very cost saving. You don’t need staff to look after the machines, just regular inspections and repairs.
Not only milk tea and coffee themselves are popular, automatic instant availability will also bring customer satisfaction.Automatic milk tea and coffee vending machines will not only improve customers’ shopping experience, but also benefit Carrefour.
Arman Avdalian
Hello, my name is Arman Avdalian and I would like to offer my idea regarding what new things can be brought to Carrefour stores. I would like to suggest that the shop sell non-alcoholic spirits such as vodka, gin, rum, vermouth. The main direction of use of this product – various cocktails. This product is designed specifically for those consumers who would like to reduce their alcohol consumption. Even having given up alcohol, people want to be able to maintain various, for example, social traditions. Soft drinks will give such an opportunity even to those people who do not drink alcohol. This product gives everyone the opportunity to continue enjoying their favourite cocktails. It’s safe to say that this can find fans among people who look after their health. Non-alcoholic spirits are convenient for those who want to drink cocktails with friends, but still want to stay conscious and not feel bad the next day.
Our conditions:
Receive 30% of the company’s total soft drink sales
Promotion of our partner brands in the production of strong non-alcoholic beverages
We look forward to your replay and further cooperation
Thank you for your attention
Lisa Kiwitt
Ever been craving a coffee when you go grocery shopping? Or have you ever been craving a cozy warm chocolate after you go to Carrefour, when you can already see the cold weather through the windows?
This will change with the introduction of Columbus Café & Co into the big Carrefour centres, such as the one situated in Kennedy. Customers will then be able to purchase their drink prior to shopping in order to enjoy their drink while they stroll through the store. This has been proven to be successful in the U.S. American store Target. These large hybrid markets typically possess a Starbucks Café inside them, which encourages its customers to take their time in the store, and eventually it encourages them to spend more money. Carrefour will therefore benefit from the strategic alliance by raising their revenue and potentially attracting new customers, who wish to take their time while shopping at the store.
Columbus Café is currently the most popular coffee chain, with 200 stores in France and usually long queues in front of their cafés. The attractiveness of the attraction of customers is therefore almost pre-determined. Despite the raise in revenue, Carrefour will also receive marginal shares of Columbus’ revenue and will therefore benefit from the collaboration disregarding the increased revenue. Carrefour will provide the space while Columbus Café will provide the necessary human resources.
Get ready to enjoy your hot drink while experiencing a soothing shopping experience at Carrefour!
Maryia Bashkardzina
My name is Maryia. Here I will tell you what I would open in the Carrefour store. Carrefour is the place where we can find anything, but will customers be satisfied with the quality of the goods that these suppliers offer us. My idea is to open a small shop with fresh flowers and confectionery. This establishment will offer customers a large selection of fresh flowers and desserts in beautiful packaging. If a person goes after work in the evening and decides to go grocery shopping, having seen this store, he will have a desire to please a dear person by delighting him with such a surprise.
To create a business, you need to rent several square meters in a carefur store and hire two florist workers.
Basic expenses: wages for employees, rent of space, payment for electricity, purchase of flowers and desserts.
Siraya
Dear Carrefour Board of Directors,
My name is Siraya and I would like to introduce you to the new service idea for the store. I am emailing you to inform you about the idea of the fresh food subscription service which came from the pain points of people finding foods to consume. Nowadays, people living alone or in small groups have to purchase the more expensive goods or less choice of fresh food in the small portion while Carrefour lost them to the competitors that provide the fresh food in small portions.
With the advantage of a big brand, Carrefour could provide the food at a lower price, so I suggest the company create a food subscription service which makes the customer get fresh, various and cheap food. Carrefour can also make meal plans for the people in order to get the proper nutrition which would benefit the people who lack the idea of their menu for each day. The customer could choose to deliver to places or self pick up the food box. This idea could make the company easily plan and manage the supply chain, reduce food waste, and also gain new groups of customers.
Executing the fresh food subscription service could generate more revenues from the new groups of customer, reduce the cost of operations in the area of supply chain management and also less food waste at the end of the day
Best regards,
Mekail Akram
Eating healthy food has always been something difficult for most of the population in France with an increasing percentage since 1996 of citizens in a situation of obesity. Today this number has reached 17% and it’s time to change this!
Eating healthy is available for anyone, contrary to the bias that people purchasing healthy food all go to Bio stores and purchase expensive fresh food.
People need to change their mentality and make the move to a better way of consuming goods. The main issue that people face is the fact that Supermarkets are a place of temptation and people are often seduced by purchasing unhealthy food. Nevertheless, healthy food and consequently healthy recipes aren’t difficult and can be accessed with several different consumers budgets for groceries but what people are mostly lacking is to know what to purchase.
Therefore, I came up with an idea to change this social issue. A service where one or two dieticians would be in the store (depending on how crowded are the hours). Their goal is to offer a service to consumers where they can either pay a subscription that would enable them to be followed and achieve their objective (lose weight for instance). The consumers could also pay a different subscription where they could have access to some recipes to eat healthier food, for each week several different recipes would be uploaded, with the total prices of each recipe.
Carrefour would benefit by putting some reduction of price based on bundle pricing. This strategy would enable Carrefour to control its stocks and ensure that consumers keep coming back to carrefour and not purchase the elements elsewhere. Preparing all the ingredients in advance was not a viable idea but by having the dietician app linked to the Drive service of carrefour would enable them to have their food ready with the price known before.
With us everyone is a winner, consumers eat healthy food and can plan how much their grocery shopping will cost them in advance. Carrefour benefits from the loyalty created by this service which enables them to improve their image and control their stocks. We of course benefit by winning new consumers every day thanks to the ongoing flow of consumers. And finally, we help this society to make a move forward to a better world where eating healthy is accessible to anyone.
Adèle GARREC
The conditions of the contract are simple, I expect carrefour to give me their sold products, which will soon be more consumable, in exchange for a better brand image, part of the profits, a reduction in waste and finally , many new customers.
Naura Intan
Carrefour Concept
A tiny food court zone / area which will have 3 small carts aligned together. The 3 stands will sell :
1. Dessert
2. Fried foods
3. Beverages
3 employees are needed per stand to sell these goods. There will be sets of small picnic chairs and tables available for those who are buying from the stand. I wouldn’t suggest having too many sets in order to prevent overcrowding.
I think it’s an excellent idea when bringing kids to distract themselves or as a small “shopping break” for the parents / whoever it is that are purchasing goods from carrefour. It’s great to get some refreshing drinks or eat to energize customers.
I will not be targeting small carrefours where people can shop for a short period of time. Instead I want to target a bigger carrefour where people take a more extended time to shop.
When there is a potential, I want to make a food festival outside of carrefour
We would like Carrefour to provide me with :
1. Sets of chairs and tables
2. A small space in each Carrefour
3. Consumable carrefour products
4. Decorations
5. Advertisements
Benefits that Carrefour will get :
1. More customers
2. Get 15-20% from shares
3. Advertising
HOSTE
Subject: Carrefour Kids Club
Hello Mr Feune,
We think we have the ideal service to attract more and more customers to your Carrefour shops.
We are a childcare company for private and corporate events created 10 years ago in Rennes.
We offer to supervise areas dedicated to children between 5 and 12 years old within your shop with manual activities supervised by our animators. As far as the price is concerned, we offer a monthly subscription of 10€ per month valid in all Carrefour Kids clubs. This space, the Carrefour Kids Club, could be open from Monday to Saturday non-stop. The manual activities we propose are both fun and innovative, such as pottery, colouring, modelling clay, board games (etc.). The leaders we recruit are students in education. This targeted recruitment helps the students in their integration into the professional world and allows us to reduce costs.
Our project helps to attract more customers with children to your shops. Moreover, thanks to this project, there is less noise pollution in the carrefour because there are fewer children in the aisles. Our proposal is innovative and unique because it does not exist in competing supermarkets. On the other hand, we think that it would be interesting to make partnerships with brands of board games / toys that we will put forward within the Carrefour Kids Club which will make children want to buy them.
As far as the marketing strategy is concerned, we think that you should start by creating Carrefour Kids Clubs in all Carrefour hypermarkets in France. In terms of communication, we are thinking of an advert on television and social networks « He can understand the carers and manage to go to the toilet by himself? Then you can entrust him to us at the Carrefour Kids Club and do your shopping in complete peace of mind ».
The Carrefour Kids Club would show Carrefour’s closeness to families and children. Moreover, recruiting students shows your company’s desire to help young people.
Célie Autret, Théo Blondeau, Emma Hoste, Maud Lebreton, Sixtine Wamberge.
Capucine Tetrel
Carrefour Concept :
This is a shower gel dispenser that only dispenses the liquid in a bottle that the customer takes from home. The shower gels offered are six in number and come from the brands Elsève, Head and Shoulders and Dop, with the aim of increasing the range offered in the future, including Garnier, which also occupies a large place in the cosmetics world.
Carrefour is a big brand. This gives us good visibility and good profitability.
It allows us to talk about the question of exclusivity; since it is big enough, we will grant it exclusivity of the product on condition that we install our innovation in at least 350 of the group’s 750 shops.
Arguments :
– This innovation allows a more eco-friendly solution. In fact, it will interest new customers by making them discover these brands that they refused to buy.
– This innovation is new on the market but it is certain that it will be democratised in the future, given the growing importance of ecological awareness. So to be the first holder of this « revolution » is a real must.
– Finally, this innovation has a great economic influence: the liquid sold alone will cost less than a bottle, which will be more attractive to customers.
Janot Susy
Hello,
Our team is made up of four people : Zoé, responsible for the operational phase of our project, Manon in charge of the development of our company on the environmental side. And finally, Jackie and Susy in charge of the commercial development of the company.
We are delighted to present our new project, which is just waiting to be integrated into your Carrefour supermarket chain.
Our objective is to use unsold products from your shops, which would allow us to reduce your losses and also to act in an ecological way. And, these unsold products would be put to good use : thanks to Green Cook. Green Cook is a company that uses unsold products to offer a quality cooking service to your consumers.
Today, unfortunately, 1.3 billion tonnes of food are left over every year. It’s time for that to change. Wastage no longer has to be an inevitability. Green Cook can act, and respond in the right way to this terrible reality.
A win-win deal for you, for us, but also for future consumers who would even have their say on what they want to taste through surveys. What could be better ?
estelle Arnal
Hello, our name is Estelle, Soumaya, Marie and Alienor and we would like to propose at Carrefour an innovative idea that we believe would be a great addition to the supermarket chain. Our idea is to set up a stand that offers commercial animation, specifically by providing baskets of ingredients along with recipes to customers. We are confident that this idea would be well received by your customers and other people and would contribute significantly to increasing customer satisfaction.
The concept is simple yet effective. We will offer customers the opportunity to purchase baskets of ingredients that they need for a particular recipe. These ingredients will be packaged and labeled specifically for the recipe that the customer has selected. The recipes will be easy to follow, even for those with minimal culinary experience. This will enable customers to create delicious meals at home with minimal effort and without the need to source and purchase all the necessary ingredients.
The stand will be staffed by knowledgeable and friendly team members who will be able to answer any questions that customers may have about the recipes, ingredients or cooking methods. We will also offer subscription formulas, where customers can receive baskets of ingredients and recipes on a regular basis. This is a great way to encourage customers to try new recipes and to explore different cuisines.
We believe that our idea is not only unique, but it also adds value to your supermarket chain. It offers customers an added convenience by providing all the necessary ingredients for a recipe in one place. It also encourages customers to purchase additional items from your store that they may need for the recipe, such as cooking utensils, spices, and sauces. Our idea could encourage customers to buy more products that sell less usually in your store. In addition, the subscription would provide a recurring source of revenue for Carrefour.
Besides our project is environmentally friendly : our project is respectful to the environment as it encourages the use of fresh and local products. By offering baskets with necessary ingredients, you could encourage customers to buy fresh produce. and local rather than processed foods transported over long distances. This would reduce the carbon footprint and support local farmers.
Furthermore, we are confident that our stand will attract new customers to your stores, as well as retain existing ones. By offering a unique and innovative service that is not currently available in your stores, we can differentiate your brand and create a competitive advantage.
In terms of logistics, we propose that the stand be set up in a high-traffic area of the store, such as near the entrance or in the fresh produce section. We will work closely with your team to ensure that the stand is well-stocked, and all ingredients are fresh and of high quality. We will also offer regular promotions and discounts to encourage customers to try new recipes and to subscribe to our service.
In conclusion, we believe that our proposal of setting up a stand that offers baskets of ingredients and recipes is a win-win situation for both your supermarket chain and your customers. It adds value to your brand, provides added convenience to customers, and encourages them to try new recipes and explore different cuisines. We would be honored to partner with Carrefour and bring this idea.
Chayma EL AAMMOURI / Romain LABOUBE / Anas BOUROUDA
Project: Recipe bag ingredients
the project about Recipe bag ingredients, a convenient and affordable meal-kit delivery service that offers pre-measured ingredients for customers to cook healthy and delicious meals at home. We work to develop new recipes and each day there is a different meal that varied between sweet and salty. However, you receive an email in the end of the week contains the recipes bag ingredients for the week. To promote the product, we suggest leveraging social media considering social media as part of business and marketing, offering promotions and discounts , utilzing email marketing. the aim is to attract customers and drive sales while providing an innovative and enjoyable experiene for them.
For our recipe bag there is on the site or to take away. On the site the price is between 5€ to 7€ it depends. For to take away’price is hight than on the site with a limit in lunch schedule for a familly (3/4 person).
Carrefour’inetrest:
-Diversifying carrefour’s offerings : expand carrefour portofolio to include new and innovative meal kit service
-Catering to change consumer preferences: with an increasing of consumers looking for convenient and healthy meal, partnering with receipt bag could help carrefour to stay competitive on the market
-Building brand awareness and loyalty: by promoting Recipe Bag on their social media channels, Carrefour could reach a new audience
– Generating additional revenue streams: through a partnership with recipe bag, carrefour could generate additional revenue streams by earning a comission or profit-sharing from the sale of recipe bag’s meal kit service.
Paul Machet
Paul Machet, Simon Cade, Romain Pouessel and David Rostam
Subject : Stand in order to sell regional products
Our concept is very simple, it would be a stand that could offer a variety of regional products, such as cheeses, charcuterie, wines, craft beers, jams, honeys and local bakery products. Each stand will offer local products depending on the region where the Carrefour will be located. The products will obviously be provided by local artisans, from the region. In addition to this, the stand could also offer gift baskets for those looking to give a unique and personalized gift.
Posters could also be placed around the stand to inform customers about the history of each product, how it is made and why it is unique to the region.
Additionally, the stand could also host special events to celebrate local produce, such as cooking demonstrations or wine tastings. These events could be advertised in advance to attract customers and encourage attendance.
Finally, to add a personal touch, booth employees could wear uniforms that reflect the culture and history of the region, and they could also offer advice and recommendations to customers on how best to enjoy the products on offer.
In short, selling regional products in a shopping center can be an excellent stand idea for consumers looking for unique and superior products. With free tastings, special events and experienced and passionate employees, this stand could become a must-see meeting place for lovers of local products.
For example, Carrefours d’Auvergne could work with cheese makers in the village of Saint-Nectaire in order to sell them closer to certain inhabitants. This would avoid long journeys and therefore the environmental impact would be reduced.
For Carrefour, this will be very advantageous :
This could enhance Carrefour’s image as a major retail brand that supports local small-scale producers. It would give consumers the impression of participating in the development of local artisans who struggle to compete against larger rival structures.
Increase and diversification of sales : The stands can allow supermarkets to promote new products, offer special deals, or sell seasonal items. Customers visiting the stand may be encouraged to make additional purchases within the supermarket. Furthermore, it allows Carrefour to bring together an extremely wide range of products, including both industrial and artisanal and organic.
Creation of traffic: The stands can attract customers’ attention and encourage them to visit the supermarket to see what is on offer. The sale of local products is very attractive to certain populations, which could allow Carrefour to reach a new segment of the population.
Flexibility: The stands can be easily set up and dismantled, allowing supermarkets to test new products or services without having to invest in permanent space. Supermarkets can also regularly change the products or services offered on the stand to adapt to trends or seasons.
Financially: This innovation could be a significant financial aid for Carrefour as it would not have to pay its employees to man the stands since it’s the work of local producers. Furthermore, by taking a commission on the sale of each product, it would allow Carrefour to reap significant profits while also enhancing the brand’s image.
Regional value: introducing new products that Carrefour could potentially sell in the near future (e.g., kouign amann).
Ecologically: This reduces the environmental impact as this stand would promote short supply chains.
Antoine CLEMENT
Hello, we are Charlotte, Jean, Arsène, Stefan, and Antoine and we are proud to present our unique solution for your food shopping needs. Through our partnership with Carrefour, we offer our customers a convenient and economical shopping experience.
Our startup, Formuleo, started with a simple idea: to provide customers with an alternative or an additional experience to traditional in-store shopping. We quickly realized that customers were looking for a more convenient and advantageous shopping experience. So, we developed a monthly subscription system for our customers, which allows them to receive a personalized basket of high-quality products every week.
We offer our customers a variety of items, such as fruits, vegetables, meat, and even beauty products. Customers can easily customize their basket according to their preferences, ensuring that they always receive products they love and need.
Our customers also benefit from significant economic advantages. The cost of their monthly subscription is lower than the actual value of the items they receive each week. In other words, our customers save money while receiving superior quality products.
But that’s not all. Our company also offers benefits for Carrefour. By working in collaboration with these establishments, we are able to test new products for the stores. We can easily adjust the quantities of items based on our customers’ needs, allowing stores to better understand their customers’ preferences. In addition, our subscribers who usually shop at a competing retailer are more likely to visit the store for other purchases, increasing the establishment’s revenue.
Finally, our company is proud to contribute to the reduction of food waste. By working with local producers, we help support the local economy while avoiding food waste. We are convinced that our company can contribute to creating a more sustainable future for our planet.
We are determined to provide our customers with a convenient, economical, and high-quality shopping experience. We look forward to working with you and offering you our unique solution for your food shopping needs. Come and visit our stand today and start saving money while eating better!
Paul Oxy Machet
Paul Machet / David Rostam / Romain Pouessel / Simon Cade
Subject : stand in order to sell regional products
Our project is quite simple, it is a stand that will offer local products depending on the regions where the Carrefour store will be located. Local products will of course be provided by artisans in the region.
The stand could offer a variety of regional products, such as local cheeses, charcuterie, wines, craft beers, jams, honeys and baked goods. In addition to this, the stand could also offer gift baskets for those looking to give a unique and personalized gift.
To attract customers, the stand could organize free tastings to allow them to taste the different products on offer.
Posters could also be placed around the stand to inform customers about the history of each product, how it is made and why it is unique to the region.
Additionally, the stand could also host special events to celebrate local produce, such as cooking demonstrations or wine tastings. These events could be advertised in advance to attract customers and encourage attendance.
Finally, to add a personal touch, booth employees could wear uniforms that reflect the culture and history of the region, and they could also offer advice and recommendations to customers on how best to enjoy the products on offer.
In short, selling regional products in a shopping center can be an excellent stand idea for consumers looking for unique and superior products. With free tastings, special events and experienced and passionate employees, this stand could become a must-see meeting place for lovers of local products.
For example, Carrefour d’Auvergne could work with cheese makers in the village of Saint-Nectaire in order to sell them closer to certain inhabitants. This would avoid long journeys and therefore the environmental impact would be reduce.
For Carrefour this will be very advantageous :
This could enhance Carrefour’s image as a major retail brand that supports local small-scale producers. It would give consumers the impression of participating in the development of local artisans who struggle to compete against larger rival structures.
Increase and diversification of sales: The stands can allow supermarkets to promote new products, offer special deals, or sell seasonal items. Customers visiting the stand may be encouraged to make additional purchases within the supermarket. Furthermore, it allows Carrefour to bring together an extremely wide range of products, including both industrial and artisanal and organic.
Creation of traffic: The stands can attract customers’ attention and encourage them to visit the supermarket to see what is on offer. The sale of local products is very attractive to certain populations, which could allow Carrefour to reach a new segment of the population.
Flexibility: The stands can be easily set up and dismantled, allowing supermarkets to test new products or services without having to invest in permanent space. Supermarkets can also regularly change the products or services offered on the stand to adapt to trends or seasons.
Financially: This innovation could be a significant financial aid for Carrefour as it would not have to pay its employees to man the stands since it’s the work of local producers. Furthermore, by taking a commission on the sale of each product, it would allow Carrefour to reap significant profits while also enhancing the brand’s image.
Regional value: introducing new products that Carrefour could potentially sell in the near future (e.g., kouign amann).
Ecologically : This reduces the environmental impact as this stand would promote short supply chains.
GUENADOU
Bonjour à tous, je vais vous présenter notre idée de projets pour avoir un stand dans Carrefour.
En 2022, le marché du chocolat représente 3 milliards d’euros.
Nous projetons d’établir un comptoir de vente d’abonnement pour notre gamme de chocolats suisses dans Carrefour, qui satisfera les goûts et les besoins individuels de chaque client. Nous sommes passionnés par la qualité et l’authenticité de nos produits, et nous sommes convaincus que nos clients apprécieront leur expérience gustative exceptionnelle. Nous allons mettre en place un système d’abonnement de vente conçu pour offrir une expérience de dégustation régulière et personnalisée à nos clients, avec une sélection mensuelle de barres de chocolat suisse et de truffes, proposant des saveurs innovantes et créatives pour satisfaire les palais les plus exigeants.
Nous ciblons principalement :
les consommateurs soucieux de leur santé qui aiment se faire plaisir tout en consommant des produits sains . Les chocolats premium qui contiennent des ingrédients sains comme le cacao cru, les noix et les fruits secs peuvent être une option attrayante pour ce groupe.
Les amateurs de chocolat artisanal : Les consommateurs qui apprécient les produits artisanaux, fabriqués en petites quantités et avec des ingrédients de qualité..
Nos chocolats suisses se distinguent par leurs ingrédients de haute qualité et leurs techniques de fabrication traditionnelles, offrant ainsi une expérience gustative exceptionnelle. Nous sommes attachés à la provenance et à l’authenticité de nos produits, tout en valorisant l’artisanat et le savoir-faire dans la fabrication de nos chocolats. Nous sommes résolument tournés vers l’innovation et la créativité en proposant une gamme de saveurs et de textures innovantes, tout en respectant nos engagements en matière de durabilité et d’éthique. Nous utilisons des ingrédients équitables et durables, tout en minimisant notre impact environnemental.
Nous proposons trois types d’abonnements pour répondre aux besoins et aux préférences de nos clients. L’abonnement surprise est destiné aux clients qui cherchent à découvrir de nouvelles saveurs chaque mois, sans savoir à l’avance ce qu’ils vont recevoir. L’abonnement personnalisé est conçu pour les clients qui ont des préférences de goût spécifiques ou des allergies alimentaires, où ils peuvent créer leur propre boîte de chocolat suisse personnalisée chaque mois. Enfin, l’abonnement cadeau est idéal pour offrir un cadeau à un ami ou à un membre de la famille pour une durée de 3, 6 ou 12 mois, où chaque mois, le destinataire recevra une boîte de chocolat suisse premium.
Le chocolat suisse offre un plaisir indulgent et une expérience luxueuse, avec une garantie de satisfaction pour nos clients.
L’intégration d’un stand de vente de chocolats suisses dans les magasins Carrefour offre de multiples avantages. Tout d’abord, les chocolats suisses sont reconnus dans le monde entier pour leur grande qualité, ce qui est en adéquation avec la stratégie de Carrefour de proposer des produits haut de gamme à sa clientèle. De plus, les chocolats suisses sont disponibles dans une grande variété de saveurs et de présentations, offrant ainsi une large gamme de produits adaptés aux différents goûts et budgets des clients. La réputation de la Suisse en matière de chocolat permet également de créer une marque forte et de renom pour Carrefour. La vente de chocolats suisses peut aider Carrefour à se différencier de la concurrence en proposant des produits exclusifs et haut de gamme, attirant ainsi une clientèle à la recherche d’expériences gustatives uniques. Cette initiative peut également entraîner des ventes croisées avec d’autres produits gastronomiques, tels que des vins et des spiritueux. Enfin, la vente de chocolats suisses peut augmenter le trafic et les ventes globales en attirant de nouveaux clients dans les magasins Carrefour.
Rostam
Paul Machet/ David Rostam/ Simon Cade/ Romain Pouessel
Subject: stand in order to sell regional products
Our project is quite simple, it is a stand that will offer local products depending on the regions where the Carrefour store will be located. Local products will of course be provided by artisans in the region.
The stand could offer a variety of regional products, such as local cheeses, charcuterie, wines, craft beers, jams, honeys and baked goods. In addition to this, the stand could also offer gift baskets for those looking to give a unique and personalized gift.
To attract customers, the stand could organize free tastings to allow them to taste the different products on offer.
Posters could also be placed around the stand to inform customers about the history of each product, how it is made and why it is unique to the region.
Additionally, the stand could also host special events to celebrate local produce, such as cooking demonstrations or wine tastings. These events could be advertised in advance to attract customers and encourage attendance.
For example, Carrefours d’Auvergne could work with cheese makers in the village of Saint-Nectaire in order to sell them closer to certain inhabitants. This would avoid long journeys and therefore the environmental impact would be reduced.
Finally, to add a personal touch, booth employees could wear uniforms that reflect the culture and history of the region, and they could also offer advice and recommendations to customers on how best to enjoy the products on offer.
In short, selling regional products in a shopping center can be an excellent stand idea for consumers looking for unique and superior products. With free tastings, special events and experienced and passionate employees, this stand could become a must-see meeting place for lovers of local products.
Why it’s interesting for Carrefour:
– This could enhance Carrefour’s image as a major retail brand that supports local small-scale producers. It would give consumers the impression of participating in the development of local artisans who struggle to compete against larger rival structures.
– Increase and diversification of sales: The stands can allow supermarkets to promote new products, offer special deals, or sell seasonal items. Customers visiting the stand may be encouraged to make additional purchases within the supermarket. Furthermore, it allows Carrefour to bring together an extremely wide range of products, including both industrial and artisanal and organic.
– Creation of traffic: The stands can attract customers’ attention and encourage them to visit the supermarket to see what is on offer. The sale of local products is very attractive to certain populations, which could allow Carrefour to reach a new segment of the population.
– Flexibility: The stands can be easily set up and dismantled, allowing supermarkets to test new products or services without having to invest in permanent space. Supermarkets can also regularly change the products or services offered on the stand to adapt to trends or seasons.
– Financially: This innovation could be a significant financial aid for Carrefour as it would not have to pay its employees to man the stands since it’s the work of local producers. Furthermore, by taking a commission on the sale of each product, it would allow Carrefour to reap significant profits while also enhancing the brand’s image.
PIERRE MIUS
PIERRE MIUS LEA BERTIN VINCENT DUCASSE
KIBBLES
INTRO
We are delighted to introduce you to our pet food business and discuss the possibility of integrating our stand into your stores.
PRINCIPLE
We are confident that our company will meet your pet food needs by offering high quality kibbles specially adapted to the needs of each animal. The principle is simple. The customer comes to our stand and meets our advisors. He provides the main information about his animal, weight, size, breed… Thus we will be able to make a diagnosis and determine with precision which kibbles correspond best to the animal’s needs. Once this is done, we will create kibbles especially for the animal in question. The customer will then be able to take out a weekly or monthly subscription, which ensures that he will have his order prepared in advance and will pick it up after his shopping. Our company facilitates the daily life of your customers and ensures optimal nutrition for their pets.
THE ADVANTAGES FOR CARREFOUR
As a leading retailer, Carrefour is committed to providing an exceptional shopping experience for its customers. They strive to provide a unique experience every time they enter a new store. We are confident that our collaboration will add value to your Carrefour pet product line by offering a wider variety of quality products for your customers’ pets. Indeed, more than 30% of households have at least one cat and nearly 20% of households have at least one dog. So more than one household out of three is a potential customer, which brings us a lot of visibility, and a lot of customers. On their side, the customers are entitled to a place of free advice with eventually a purchase of our kibbles. Finally, your brand is rewarded: in addition to the word of mouth that can be generated from this stand and that will make people talk about you, we promise you 10% of the revenue of the orders made in store.
OUR VALUES
In addition, we pride ourselves on working with local businesses and supporting entrepreneurs who are passionate and committed to providing quality products. We believe our company is a great example of the innovation and quality you look for in your partners.
CONCLUSION
We look forward to working with you to provide your customers with the best possible shopping experience for their pets. We are confident that our specialty pet food business will add value to your pet product line at Carrefour, providing quality products to your customers while strengthening our partnership.
GUENADOU CLAIRE
Hello everyone, I’m going to present to you our idea of projects to have a stand in Carrefour.
In 2022, the chocolate market is worth 3 billion euros.
We plan to establish a subscription sales counter for our Swiss chocolate range in Carrefour, which will satisfy the individual tastes and needs of each customer. We are passionate about the quality and authenticity of our products, and we are confident that our customers will enjoy their exceptional taste experience. We will be introducing a sales subscription system designed to provide a regular and personalized tasting experience for our customers, with a monthly selection of Swiss chocolate bars and truffles, offering innovative and creative flavors to satisfy the most demanding palates.
We mainly target :
Health-conscious consumers who like to indulge themselves while consuming healthy products. Premium chocolates that contain healthy ingredients such as raw cocoa, nuts and dried fruit can be an attractive option for this group.
Artisanal chocolate lovers: Consumers who appreciate artisanal products, made in small quantities and with quality ingredients.
Our Swiss chocolates are distinguished by their high quality ingredients and traditional manufacturing techniques, offering an exceptional taste experience. We are committed to the provenance and authenticity of our products, while valuing craftsmanship and know-how in the making of our chocolates. We are committed to innovation and creativity, offering a range of innovative flavors and textures, while respecting our commitments to sustainability and ethics. We use fair trade and sustainable ingredients, while minimizing our environmental impact.
We offer three types of subscriptions to meet the needs and preferences of our customers. The surprise subscription is for customers who are looking to discover new flavors each month, without knowing in advance what they will receive. The personalized subscription is designed for customers with specific taste preferences or food allergies, where they can create their own personalized Swiss chocolate box each month. Finally, the gift subscription is ideal for giving a gift to a friend or family member for 3, 6 or 12 months, where each month the recipient will receive a premium Swiss chocolate box.
Swiss chocolate offers indulgent pleasure and a luxurious experience, with a guarantee of satisfaction for our customers.
The integration of a Swiss chocolate sales stand in Carrefour shops offers multiple advantages. First of all, Swiss chocolates are known worldwide for their high quality, which is in line with Carrefour’s strategy to offer premium products to its customers. In addition, Swiss chocolates are available in a wide variety of flavors and presentations, offering a wide range of products to suit different customer tastes and budgets. Switzerland’s reputation for chocolate also helps to create a strong and reputable brand for Carrefour. The sale of Swiss chocolates can help Carrefour to differentiate itself from the competition by offering exclusive, high-end products, attracting customers looking for unique taste experiences. This initiative can also lead to cross-selling with other gourmet products, such as wines and spirits. Finally, the sale of Swiss chocolates can increase traffic and overall sales by attracting new customers to Carrefour shops.
Fallah
Hello, Today I would like to introduce you to an incredible product that can revolutionize your kitchen: the Vitamix blender, the latest gem from our company Vitamix Corp. And we hope to convince you, dear Carrefour partners.
First, let me present you our company:
Vitamix is a French company specializing in the manufacture of high-end blenders since 2003.The Vitamix blender is known for its build quality, craftsmanship, power, and durability. Since 2018, new vision focused on reducing waste through our products. Vitamix offers a range of blenders for different uses (smoothies, soups, spreads, etc.) with advanced features like the self-cleaning function.
And now we will explain to you the reasons for collaborating and having the honor of being present in your supermarkets:
Now Allow me to introduce the « Vitamix Blender ». This product is a high-quality blender that can help you create healthy and delicious recipes in no time.
The Vitamix blender is a powerful and versatile kitchen appliance that can blend, grind, and even heat foods in no time. It’s equipped with a heavy-duty motor that can tackle any task, from smoothies to hot soups to preparing bread dough.
The Vitamix Blender features a powerful motor that easily crushes the toughest and most fibrous ingredients, such as vegetables, fruits, nuts, and even ice.
It is made from high quality materials that stand up to daily wear and tear. This means you can use it for many years without needing to replace it. In conclusion, the Vitamix Blender is an excellent product to present on your Carrefour stand.
With its outstanding performance, ease of use and durability. The Vitamix Blender is the perfect choice for people who seek a healthy lifestyle and are health conscious. In addition to its exceptional performance, the Vitamix Blender is also very easy to clean.
The Vitamix’s stainless steel blades spin at an incredibly high speed, crushing ingredients into an even, smooth texture. But what sets the Vitamix apart of all other blenders on the market, it’s its ability to retain the nutritional value of food. Indeed, the blades of the Vitamix grind the food in such a way as to release all the nutrients and vitamins, making it an indispensable tool for those who want to eat healthy.
Here’s the benefits of our products for Carrefour:
Increased Sales: By offering a high-quality product with competitive prices, Carrefour can attract more customers and increase its sales.
Improved Customer Loyalty: If the product is well received by customers, it can help improve customer loyalty to Carrefour, encouraging repeat purchases and higher customer satisfaction.
Differentiation: If the product has unique features or is difficult to find elsewhere, it can differentiate Carrefour from its competitors, attracting customers who are specifically looking for that product.
Cost Savings: If the product is more efficient or cost-effective than alternatives, it can help Carrefour save on its own operational costs.
Brand Recognition: If the product is popular or well-regarded, it can help improve Carrefour’s brand recognition and reputation, attracting new customers who may not have shopped there before.
Positive Impact: If the product is eco-friendly or socially responsible, it can help Carrefour appeal to customers who prioritize sustainability and ethical practices in their purchasing decisions.
Finally, the Vitamix is a smart investment for your kitchen. It’s built to last for many years and comes with a 7-year warranty, so you can buy with confidence.
The Vitamix can help you reduce food waste by using all parts of fruits and vegetables, including stems, leaves, and peels, that are often thrown away. It can save you money by not wasting food and reducing the amount of waste you produce. This idea is supported by economist Esther Duflo, who has highlighted the importance of reducing food waste in the fight against poverty and hunger.
Here you have some simulation of what the corner could be and where. The location of the corner is near the fruits and vegetables. The product is put forward directly without packaging.
Finally, clients will have the possibility of testing with fruits vegetables.
Market analysis
Blenders are very popular products with consumers, especially those looking to eat healthy and prepare homemade meals. The market for high-end blenders is growing, with increased demand for higher quality products that offer advanced features. Consumers are willing to invest in quality products that provide superior user experience and increased durability.
Hamza Fallah
Group: Fallah Hamza Mohammed Hadji Sidibe Youmoussa Thibault Bitsene
Product : Vitamix Blender
For Carrefour,
Hello, Today I would like to introduce you to an incredible product that can revolutionize your kitchen: the Vitamix blender, the latest gem from our company Vitamix Corp. And we hope to convince you, dear Carrefour partners.
First, let me present you our company:
Vitamix is a French company specializing in the manufacture of high-end blenders since 2003.The Vitamix blender is known for its build quality, craftsmanship, power, and durability. Since 2018, new vision focused on reducing waste through our products. Vitamix offers a range of blenders for different uses (smoothies, soups, spreads, etc.) with advanced features like the self-cleaning function.
And now we will explain to you the reasons for collaborating and having the honor of being present in your supermarkets:
Now Allow me to introduce the « Vitamix Blender ». This product is a high-quality blender that can help you create healthy and delicious recipes in no time.
The Vitamix blender is a powerful and versatile kitchen appliance that can blend, grind, and even heat foods in no time. It’s equipped with a heavy-duty motor that can tackle any task, from smoothies to hot soups to preparing bread dough.
The Vitamix Blender features a powerful motor that easily crushes the toughest and most fibrous ingredients, such as vegetables, fruits, nuts, and even ice.
It is made from high quality materials that stand up to daily wear and tear. This means you can use it for many years without needing to replace it. In conclusion, the Vitamix Blender is an excellent product to present on your Carrefour stand.
With its outstanding performance, ease of use and durability. The Vitamix Blender is the perfect choice for people who seek a healthy lifestyle and are health conscious. In addition to its exceptional performance, the Vitamix Blender is also very easy to clean.
The Vitamix’s stainless steel blades spin at an incredibly high speed, crushing ingredients into an even, smooth texture. But what sets the Vitamix apart of all other blenders on the market, it’s its ability to retain the nutritional value of food. Indeed, the blades of the Vitamix grind the food in such a way as to release all the nutrients and vitamins, making it an indispensable tool for those who want to eat healthy.
Here’s the benefits of our products for Carrefour:
Increased Sales: By offering a high-quality product with competitive prices, Carrefour can attract more customers and increase its sales.
Improved Customer Loyalty: If the product is well received by customers, it can help improve customer loyalty to Carrefour, encouraging repeat purchases and higher customer satisfaction.
Differentiation: If the product has unique features or is difficult to find elsewhere, it can differentiate Carrefour from its competitors, attracting customers who are specifically looking for that product.
Cost Savings: If the product is more efficient or cost-effective than alternatives, it can help Carrefour save on its own operational costs.
Brand Recognition: If the product is popular or well-regarded, it can help improve Carrefour’s brand recognition and reputation, attracting new customers who may not have shopped there before.
Positive Impact: If the product is eco-friendly or socially responsible, it can help Carrefour appeal to customers who prioritize sustainability and ethical practices in their purchasing decisions.
Finally, the Vitamix is a smart investment for your kitchen. It’s built to last for many years and comes with a 7-year warranty, so you can buy with confidence.
The Vitamix can help you reduce food waste by using all parts of fruits and vegetables, including stems, leaves, and peels, that are often thrown away. It can save you money by not wasting food and reducing the amount of waste you produce. This idea is supported by economist Esther Duflo, who has highlighted the importance of reducing food waste in the fight against poverty and hunger.
Here you have some simulation of what the corner could be and where. The location of the corner is near the fruits and vegetables. The product is put forward directly without packaging.
Finally, clients will have the possibility of testing with fruits vegetables.
Market analysis
Blenders are very popular products with consumers, especially those looking to eat healthy and prepare homemade meals. The market for high-end blenders is growing, with increased demand for higher quality products that offer advanced features. Consumers are willing to invest in quality products that provide superior user experience and increased durability.
Julie Truchet
Members : Loïc Moussier, Ninon Villerot, Lucas Vrignon, Mathéo Demy, Julie Truchet
Company : Vitamine S
General presentation : Our general idea is to have a stand where we would sell shooters that are good for problems of fatigue, stress, immune system for example.
The process starts when the customer arrives in the carrefour, he fills in a short form explaining his problems and then he does his shopping. On their way out, they stop at the stand near the checkout and pick up the shooters that correspond to their needs.
Price : 3€/shooters
Possible subscription : A subscription of 10€ is proposed including 5 shooters per month which is enough (20% margin per subscription)
The advantages : for Carrefour would be that our company buys Carrefour products to make the shooters which shows the good quality of the products.
Communications : Our communication goes through instagram, twitter and TikTok which reaches a younger generation and develops the coming and the visibility.
Example of shooters : Carrot shooter: pb of fatigue
A fresh cocktail based on an autumn, vitaminized and colorful product, carrot.
He will know how to respond to your fatigue problems, by bringing you energy and dynamism.
(150ml of fresh carrot juice, 10 ml of fresh lemon juice, 1⁄2 spoon of ginger syrup, 7ml of honey syrup)
Couroussé
Groupe : Mathis, Heiana, Benoit, Basilic et Sopherktra
We want to set up a stand with a chef who will advise customers. First, he can advise customers on the culinary potential of their shopping. But also set up a menu each week with suggested ingredients. And show new recipes on a tablet every week.
Heiana Courousse Wellcome
Groupe : Mathis, Heiana; Sopherktra, leila, Benoit et Mickael
We want to set up a stand with a chef who will advise customers. First, he can advise customers on the culinary potential of their shopping. But also set up a menu each week with suggested ingredients. And show new recipes on a tablet.
Laurens Julien
Members : Jean Denieau, Rezan Erman, Antoine Lin, Antony Daklas Danushan, Julien Laurens
Hello, we are going to present you our project of a stand in a Carrefour store.
We are the managers of the first French-speaking youtuber, Squeezie, with 18 million subscribers (15 million of french poeple) and we would like to increase his sales of merchandise such as goodies and his brand Yoko by opting for a multi-channel sales strategy.
Indeed, we are convinced that setting up a stand with our goodies in shop can be a great idea. Firstly, customers will be able to try on the items and especially the clothes directly on the shop (something that is impossible online)
Also, we are sure that offering Squeezie’s items on the stand will increase the number of 16-30 year old customers at Carrefour by 30%, which is not insignificant.
In addition, we would like to bring Squeezie directly to the stand during special events (which will be announced in advance on our social networks), which will greatly increase the flow of customers into your shop and make it very popular through this exclusivity.
This influx of customers will allow you to optimise the organisation of your shelves by placing the manga and video game sections near the clothing stands dedicated to squeezie’s Japanese-inspired products, thus increasing your sales of products other than those of squeezie. This new partnership could also allow Carrefour to become familiar with the sale of textile products, a sector that Carrefour has not yet developed to any great extent, notably through the fact of trying on clothes in fitting rooms or having the advice of a salesperson (totally inexistent on the internet).
For all these reasons, we are convinced that our partnership proposal could be a symbiosis for everyone. Indeed, we will be able to increase our visibility outside of the online market and introduce Squeezie within your Carrefour stores. In exchange, you will gain a better visibility through promotion on our social networks, an increase of 30% of young customers. This in turn will increase your sales of other products, especially video game items. Finally, it will contribute to the growth of your textile department.
Ilona Galand
Hello, We are Salomé Hebras-Leclerc, Mathilde Salmon, Ilona Galand and Issa Touré, students of RSB. Today we will present you our concept of our company, SafetyParty.
20-year-old Camille goes out to the bar, to the annex then to the espace club like every Thursday evening but unfortunately when Camille is dancing in a club she suddenly feels bad and disoriented, would she have been drugged? The problem is that we don’t know because Camille didn’t watch her drink well during the evening. After being tested at the hospital, the analyzes show that there is the presence of a drug in her blood, so she was drugged.
There are thousands of stories like this, that’s why Safetyparty has created an elastic that contains a unique technology, an innovative solution that helps prevent drug use thanks to a detection device. More than an elastic, this object will make sure you don’t drink a glass that contains illicit substances in order to spend an evening in complete safety!!
Today we offer you our concept, so that it’s accessible to all thanks to Carrefour. The elastic are affordable because even if they contain innovative technology we wanted them to remain inexpensive. We sell our elastic at 20€ each with personalization and if you buy 3 of them it will cost you only 50€! We suggest you put a stand at the top of the alcohol department where it will be possible to buy, personalize and attend demonstrations to use all the capacities of your elastic.
If this has convinced you, we make you an offer of 20% of all our sales per month. We hope to collaborate with you because the safety of students is really something that is close to our hearts and with you we can reach a wide audience.
Manon Guérin
Hello my name is Manon Guérin and I am with Coline, Emma, Gideon, Adrien, et Clément-Louis (group F).
We have chosen to focus on people lacking meal ideas or people pressed by time. We propose meal baskets with ingredients to make 5 recipes, one recipe per day for the week. Each basket contains a sheet summarizing the recipes as well as the ingredients (including allergens). We offer two different meal baskets for each category of diets: two vegan baskets, two kosher baskets and two baskets for people who do not have a particular diet. The meal basket are for two or four people. We offer meat, vegetables but also dairy products. It is important to know that our baskets are made thanks to dieticians who take care to elaborate varied and balanced menus. Customers can pick up their baskets every day between 12:00 and 20:00. In the mornings, we sell the baskets from the previous day at reduced prices (through Too Good Too Go or directly at the carrefour), because they are a little less fresh (prepared the day before). The unsold products are given to an association.
We make our profit thanks to a double-business, indeed, we have receipts thanks to the customers who buy the meal baskets but we also have receipts carried out thanks to the brands present in our meal baskets which pay us for the visibility that we give to them.
Amély R
Team Members group F : Amély, Aymeline, Léa, Lucie, Lola, Manon & Rim.
Our concept named « e-coaching » is a career coaching program to increase your computer skills at home and at work. We offer digital help sessions taught by professionals.
For a few hours, loyal customers and new targets will learn about different themes : how to use excel or linkedin? how to make video editing? Which devices are most suitable for me? You resolve all your problems thanks to clear materials and constructive feedback.
The room will be like meeting room surrounded by transparent windows with a large screen where the instructions will be projected.
Our objective is aimed at the most consumers as possible thank to various formations and different slots.
Carrefour will be interested because we are going to rent a space and the supermarket will earn a percentage on our formations. Therefore Carrefour will earn 600€ per month.
We have an efficient commercial strategy : we integrated in our logo the letter C of Carrefour in order to promote the supermarket’s brand throughout our communication strategy.
Paul
Hello, our project is a connected trolley. Indeed, when you are going to the supermarket and do your grocery shopping, the trolley can be a problem, it can be weighty and not easy to drive.
So, we want to solve this problem by creating a connected a trolley. It will follow us with a bluetooth connection thanks to an application on our smartphone. It is the same concept as the Ovis suitcase. To avoid thefts the suitcase will be equipped with a lock that will disconnect the application when the person is too far from the supermarket. In order to make sur the battery is still powered, it will run by solar charging.
The aim is to create an exclusivity with one supermarket to attract people, they will be curious to discover this innovation and will come and shop in this in this supermarket to try the cadie.
Imagine shopping without having to worry about pushing a bulky cart or getting lost in crowed supermarket aisles. With autonomous shopping cart, you can finally enjoy a stress-free and hassle-free shopping experience.
Our autonomous shopping cart uses advanced technologies such as computer vision, 3D mapping and proximity sensors to autonomously navigate the supermarket aisles. It can follow a predefined route or be controlled remotely from your smartphone, allowing you to customise your shopping experience to your needs.
The autonomous shopping cart is also equipped with a variety of convenient features such as locking system to ensure the safety of your purchases, a built-in scale to weigh items and a touch screen to display price and promotion information. And the best part ? The autonomous shopping cart is environmentally friendly, running on electricity and producing no harmful emissions.
We believe that the autonomous shopping cart will revolutionise the shopping experience as we know it today. It offers a convenient and innovative solution for consumers, while helping retailers to improve the efficiency of their shopping operations.
Other advantages, buying items is already easy with automatic checkouts. However, some customers do not manage to scan their products quickly, but thanks to the connected shopping cart, it completely scans your items automatically. Waiting at the checkouts will be faster, more fluid.
Group : Jeanne Le Floch, Emma Montécot, Alwen Tessier, Elliot Guerrini, Mathéo Drouet, Paul Mouchotte, Romain Varichon
Michaud
Julian, Jules, Matteo, Guillaume
We believe that our company has the product you’ve been searching for. We feel that our product is the perfect addition to your Carrefour stores, espacially since the demand for health-conscious products, includind those with fewer calories, less sugar, less fat and more protein is increasing steadily.
Our company specializes in producing finished « lite products » such as our best-selling « litepizza », wich is entirely vegan, high protein, and has only 500 kcal (in contrast to traditional pizzas that frequently have 1,200 kcal or more). It is an ideal product for people who are health-conscious but still want to indulge in delicious pizza. This is a unique selling proposition that is unavailable in your current product line. We have already enjoyed great success in Germany, selling more than 250,000 pizzas in the first 20 weeks, and we are certain that we will see similar results in France.
To introduce our product in Carrefour’s portfolio, we suggest the following approach:
1. Start with a trial period of 2-4 weeks at local Carrefour stores in Rennes, with payment for only the pizzas sold. In case there are any leftover pizzas (which is unlikely), we will cover the expenses. To promote our sales and to introduce our pizzas, we want to provide customers with free trials in-store to demonstrate that healthy pizzas can taste fantastic.
2. Expand to other Carrefour stores throughout Brittany with a more comprehensive marketing campaign.
3. Expand throughout France with a major marketing campaign, particularly targeting gyms.
Our conditions are as follows: The retail price per pizza is 3.99€. We ensure a profit margin of 20%, so you only pay 3.20€ per pizza. We are willing to be Carrefour’s exclusive product for this price.
Our target :
In terms of our target, we’re targeting people who are paying attention to what they’re eating and taking care of their bodies. These are people between the ages of 35 and 55.
Thank you for considering our proposal, and we are eager to hear back from you.
Oliana AMANN
Members: Yasmine Zaki, Oliana Amann, Mohamed Sabôr
Product: « Easy Meal »
Hello everyone! Today, I am going to present you a new concept called « Easy Meal », one we would very much like to see and introduce inside many of the Carrefour stores!
Indeed, our concept promotes the benefits of protein by allowing customers to create their own protein blend by selecting and mixing together different types of protein powders, made from healthy foods. Our concept for purchasing protein in supermarkets is to offer an « Easy Meal booth inside Carrefour stores.
I firmly believe this will not only allow customers to learn more about protein and its benefits but also teach them how to customize their protein intake to their specific needs and dietary retsrictions. Thus, this will cater the interest of different kind of segments, not only the athletes but also all the people concerned about their body, their health, the environnment or all the above.
These are all the innovative and advantageous ideas that our concept brings and that will benefit Carrefour by partnering with us:
– Sustainable Proteins Options: Such as plant-based proteins or proteins from sustainable animal sources. Carrefour will thus appeal to customers who want to make more ethical and enviromentally conscious choices about their food. This would increase customer loyalty and contribute to Carrefour’s brand reputation as a socially responsible retailer.
– Subscription Service: Offer a subscription service to « Easy Meal » for customers to receive regular deliveries of their preferred protein powder. This would make it easier for customers to maintain their supplement regimen and would create a steady revenue for Carrefour, as well as establishing a more stable customer base.
– Product Education: To ensure customers understand the products they purchase and get the most out of their protein supplements. Carrefour could provide product education by offering educational materials and resources to help customers better understand the different types of protein powders, their benefits and how to use them effectively. This would lead to a positive shopping experience with which Carrefour would be associated, increasing customer loyalty.
– Custom Packaging: Personalized labels or branded packaging. This would appeal to fitness enthousiasts who want to create their unique supplements and build a following in the fitness community. This would help Carrefour differientating even more from competitors.
– Meal Replacements Options: Protein powders that can be used as meal replacements, containing additional nutrients and ingredients to support a healthy diet. This would appeal to busy customers who want to maintain a healthy diet but don’t have time to prepare meals.
– In-Store Tasting: Where customers can try different types of protein powders and get advice from a nutrition expert. This would increase the customer experience and engagement with the product and Carrefour.
Overall, this partnership would certainly benefit Carrefour by increasing its foot trafic and sales by appealing to a growing environmentally-conscious but also health-conscious customer segments, creating a steady revenue stream and increasing customer engagement and satisfaction, helping them differentiating themselves even more from competitors. However, we require in exchange, certain conditions. Indeed, we want to be able to be in charge of our promotions and on our advertising inside the store.
Rouzaire
Group : Nina Combes, Lilia Ben Sassi, Camille Charruau, Lucile Leclercq, Estelle Rouzaire
Our concept of start-up, Patisseries du Monde, is a company offering a service of selling pastries from different regions and countries. Our project is to bring new flavours through these pastries. Thus, our company is based on a culinary offer that is different from the traditional French one.
Therefore, our concept is based on the presence of a sales and tasting stand in a strategically placed Carrefour shop. Thus, we will have a window in which different pastries from around the world are displayed like pastries from the britany , Portugal south to Morocco. Thanks to this stand, the customer will be able to address directly to the salesman present at the stand to buy the pastries of his choice.
In addition, we will have two high tables next to our stand in order to organize a small pastry tasting area for customers who wish to do so.
Finally, we are introducing a month-to-month subscription system: for one month, customers who have subscribed to the global or regional subscription will receive a box each week containing 3 surprise pastries from the other side of the world. For more precision, the regional subscription concerns pastries from our French regions and the global subscription concerns pastries from the 4 corners of the world.
Set up our world pastries stand where you can buy pastries by the unit or on a subscription concept, that is to say that the customer subscribes to a loyalty program that guarantees him 3 pastries per week for 12,99€, he can choose a regional or worldwide subscription according to what he prefers. The regional subscription offers pastries from different regions of France and the global subscription offers pastries from different countries.
We would like our stand to be placed in the central aisle of the store so that every customer passes by and notices it. The stand will be in the form of a square and the salesmen will be in the middle, so it will be accessible to 360 degrees by the customers
There will also be an after-sales service in case customers are not satisfied with their boxes or if there is a problem with the subscription.
Customers will be able to enjoy their pastries on the spot or they can choose to take them home. We will have a few tables with chairs next to the stand.
In order to attract more customers we will set up one event per week, each event will be based on a country of the world where you will be able to discover its culture and more precisely its pastries and recipes. These events would allow us to have new customers who could potentially subscribe to our box system.
Carrefour will have different advantages thanks to our stand :
–
Bringing life to the store: thanks to our tasting proposal at our stand, we create a small living space which allows for a certain positive dynamism within the store. In addition, we add a different experience than just doing your shopping.
-Diversification of the product range: The installation of a world pastry stand allows Carrefour to expand its range of product and offer a more diverse shopping experience to its customers. This can attract new customers and retain existing ones by offering them a greater variety of products. In addition, importing pastries from elsewhere can reach a new type of customer.
-New skills: The installation of a world pastry stand can also bring new skills and knowledge to the Carrefour team. A new culture of company, which is a start-up.
-Increase in sales: A world pastry stand can also increase Carrefour’s overall sales. Customers who come to buy pastries can also buy other products from the store, which increases the average basket size. Additionally, knowing French culinary habits, pastries remain an important element in their consumption: we then install a sure value for the store thanks to this concept.
-Brand image: The installation of a world pastry stand can improve Carrefour’s brand image by showing its commitment to offering international and quality products to its customers. This can strengthen the reputation of the brand and encourage customer loyalty. We contribute to Carrefour’s good image as a diversified and innovative retail store.
-Profitable partnership: Partnering with us can be a source of additional revenue for Carrefour. The independent pays rent for the space occupied, which can be profitable for Carrefour without having to invest in managing a pastry stand internally.
-Customer loyalty: thanks to our monthly subscription, we bring a loyalty aspect for customers who request our services every month and therefore yours to consume pastries at home. In addition to the subscription, after-sales service is an asset for loyalty because in case of a problem following the consumption of one of our pastries, we provide support for the consumer.
Bonicel
Members: Vincent Bonicel, Hugo Ambrosio, Ewan Penard, Valentin Lefèvre, Gabriel Dutrieux
Company: Doggy Daycare
The text presents a simple concept of daycare for dogs while their owners shop at the Carrefour supermarket. Owners can pay a small fee to have their dogs washed, trimmed or groomed. The doggy daycare can attract new customers and increase store traffic. It can also offer different services for different types of customers. The doggy daycare can also provide a socialization opportunity for the dogs and be an effective marketing tool for the company. Carrefour could gain a competitive advantage by offering a unique service, be more cost effective by not running their own doggy daycare service, and improve their brand image by showing their commitment to sustainability and collecting customer feedback.
Manné Tess
Group : Ines Hurtel, Louanne Thomas, Lucas Mentheour, Manon Beauge, Mathilde Fals, Melie Vallat, Tess Manné
Name of our company : E-store
Project : Our idea is an app that can guide people into the store, to make the shopping easier. Our main clients would be people with disabilities and old people. On this app, there will be several functions, such as leading people to the shortest path to use to go to the product that they want, an oral description of products and their characteristics in several languages for blind people or people that can’t read the language, or a help to compose the basket with the lowest price possible. Our stand would be people advertising for the app, and helping people how to download it and how it works.
Advantages : makes big stores more inclusive and brings people who were scared to go shopping because of their disabilities as new clients, but also a part of the profit made from the app is shared with Carrefour.
Communication : several posts on social media to demonstrate / posts on forums and groups frequented by elder people / collaborations with local charities
Price : The app would cost 3€ per months for the subscribtion
HISOARFA SN
BABYCARE assures you a calm and efficient grocery time ilat your favourite supermarket.
Our company propose to you a project called babycare, it’s a nursery resembling a playground with qualified and certified early childhood employees who will take care of the children in the best possible way who can provide supervision, basic care, and engaging activities for the children inside Carrefour.
How it will work ?
>>The system is simple; we will have a dedicated space within Carrefour, where we will build an enclosed and protected play area that is attractive and designed according to children’s favorite references so that they feel comfortable.
Our service is named Babycare.
Our target are the parents with children in the interval between 5 months to 7 years old.
Babycare have different sections adapted to the age of the kids; the baby section from 5 -24 months, and 2 toddler sections from 3 to 7 years old.
What if one of the parents prefer stay with the child while the other do his grocery ?
We also have a self-service section where parents can come freely to change the diapers of their childrens or breastfeed.
*BabyCare section1 : The baby section has a smaller capacity than the toddler section, there are 20 little beds for the babies.
* BabyCare section2: The toddler section looks more like a big controlled playground, to allow childrens to have fun and not be worried about their parents leaving them for some hours.
*Parents and baby section (P&B) : P&B section is a self-service in which the price is determined by the time you spend in the place. You enter by taking a ticket, you change the diaper of your baby in a clean and beautiful area / or breastfeed in the breastfeeding area, and give your ticket back. An amount will be calculated and you will pay. (same system as the car parkings)
The price of each section is different regarding the service provided.
BENEFITS FOR CARREFOUR :
Give more time to parents to spend it in Carrefour market sections; that will increase the sales.
Create a new service that can generate a lot of money: it’s good for Carrefour image: « CARREFOUR DOESN’T NOT GIVE JUST A GOOD PRODUCTS BUT ASSURE THAT YOUR KIDS ARE SAFE WHILE YOU DO YOUR GROCERIES AT THEIR PLACE »
Create loyalty; helping parents to take care of their child while create trust to the brand;
Answer to the problem of nurseries so catch customers;
Babycare will be a good idea to show to Carrefour customers the faith of the brand and how she cares not just about its current customer but its future ones also.
GOMILA Calypso
Hello, my name is Calypso and today I am going to present you this product.
Everyone in their life has once bought alcohol or will buy alcohol one day, for themselves or for someone else. But if you really be careful it is written everywhere “Alcohol can damage your health, please drink responsibly” and everyone is still buying it.
Despite all this shadow that surrounds alcohol, people are still buying it. And here we are: our drink called GIMBER, is a complete substitute for it. GIMBER is a drink made of ginger of quality, lemon, and spices that will wake your taste buds up, with its strong temper.
Selling GIMBER in your store will not only bring you more customers, a better visibility, or a higher income, it will also bring you a totally new brand image.
The drink will be sold in supermarkets at Carrefour because young people mainly buy their drinks in supermarkets. Our main targets are young people between 18 and 30 years old.
In our website, it is indicated where you can find our product, this way, your Carrefour will be referenced online as a GIMBER seller, which will bring you more visibility, even for people who weren’t doing their groceries in Carrefours.
Attracting a new customer base: By offering a unique and healthy alternative to alcohol, GIMBER can attract a new customer base to Carrefour, particularly young people who are looking for organic and healthy options.
Overall, partnering with GIMBER can bring several advantages to Carrefour, including attracting a new customer base, improving brand image, increasing sales, and differentiating from competitors.
SOHIaRFQNa
BABYCARE assures you a calm and efficient grocery time ilat your favourite supermarket.
Our company propose to you a project called babycare, it’s a nursery resembling a playground with qualified and certified early childhood employees who will take care of the children in the best possible way who can provide supervision, basic care, and engaging activities for the children inside Carrefour.
How it will work ?
The system is simple; we will have a dedicated space within Carrefour, where we will build an enclosed and protected play area that is attractive and designed according to children’s favorite references so that they feel comfortable.
Our service is named Babycare.
Our target are the parents with children in the interval between 5 months to 7 years old.
Babycare have different sections adapted to the age of the kids; the baby section from 5 -24 months, and 2 toddler sections from 3 to 7 years old.
What if one of the parents prefer stay with the child while the other do his grocery ?
We also have a self-service section where parents can come freely to change the diapers of their childrens or breastfeed.
*BabyCare section1 : The baby section has a smaller capacity than the toddler section, there are 20 little beds for the babies.
* BabyCare section2: The toddler section looks more like a big controlled playground, to allow childrens to have fun and not be worried about their parents leaving them for some hours.
*Parents and baby section (P&B) : P&B section is a self-service in which the price is determined by the time you spend in the place. You enter by taking a ticket, you change the diaper of your baby in a clean and beautiful area / or breastfeed in the breastfeeding area, and give your ticket back. An amount will be calculated and you will pay. (same system as the car parkings)
The price of each section is different regarding the service provided.
BENEFITS FOR CARREFOUR :
Give more time to parents to spend it in Carrefour market sections; that will increase the sales.
Create a new service that can generate a lot of money: it’s good for Carrefour image: « CARREFOUR DOESN’T NOT GIVE JUST A GOOD PRODUCTS BUT ASSURE THAT YOUR KIDS ARE SAFE WHILE YOU DO YOUR GROCERIES AT THEIR PLACE »
-Create loyalty; helping parents to take care of their child while create trust to the brand;
-Answer to the problem of nurseries so catch customers;
Babycare will be a good idea to show to Carrefour customers the faith of the brand and how she cares not just about its current customer but its future ones also.
Jouvence project
We are presenting a beverage fountain project « Jouvence project » to improve the customer experience in the supermarket.
Rudy explains that the fountain has been designed based on customer preferences and exclusive features that make it unique. He also mentions that the offer is available for a limited time and has already satisfied customers from other sectors.
Noé explains the technical aspects of the fountain, such as its reservoir, distribution system, cooling unit, and control system. He adds that the fountain can offer a variety of drinks, including soda, water, iced tea, fruit juice, coffee, and energy drinks.
Théo highlights the benefits of using beverage fountains, such as reducing plastic waste, providing convenience to customers, offering personalization options, and being cost-effective.
Jeremy talks about the cost, saying that the fountains cost €2500 each but currently offer a 10% discount for bulk purchases. He assures customers that this offer can result in significant savings and encourages them to make their orders now.
KANGAH Paul-Aurel
Good morning everyone, today we introduce a new kind of product. dow below are the descrition of the product :
Product name : Smart Indoor Gardening Kit named SIG.
Description: The Smart Indoor Gardening Kit is equipped with state-of-the-art technology for an easy and successful indoor gardening experience
Smart hydroponic growing system: The hydroponic system uses soil-less growing technology, allowing for faster and more efficient plant growth.
LED control for plant growth: The LED control panel provides adjustable light for plant growth, with automatic programming for the growing period and flowering period.
Mobile application for monitoring plant growth: A mobile app is available to track plant growth, receive personalised gardening advice, and adjust growth settings via Bluetooth.
Stylish and compact design: The smart indoor gardening kit is designed to be stylish and compact, fitting perfectly into any interior.
Etienne Trédan
Hello,
The members of the group are Jade THIEULIN, Laura LEZORAINE, Manuela ADAM and Etienne TREDAN.
Our project is to set up cooking classes in the Carrefour shop. Thanks to this, people who come to do their shopping will be able to discover new recipes and cook them directly on the spot in order to leave with their dishes.
This will help them to discover new recipes that are good for their health and those who don’t have good eating habits or who want to discover new things will be able to eat in a healthier way.
For the prices we are about 15€ the course and from 18 to 35€ according to the products including the course.
Meal Mentor
Hello,
We are a team with Lilou Jacob, Maxime Guardia, Aveiki Doom, Baptiste Chevrette, Pauline Castagnos et Charlotte Laudien.
Let us introduce you our project :
MealMentor, we guide you to the healthiest choices
Our project is to improve the consumer experience. We offer specialized assistance during shopping for various profiles (student, athlete, old people). Our nutrition experts support you throughout your shopping to give you nutrition advice and help you plan your meals for the week according to your criteria (price, vegan diet, loss of weight, etc.). The aim of this project is to improve loyalty in Carrefour stores, by offering personalized support and a more human approach.
Meal Mentor project
Hello,
We are a team with Lilou Jacob, Maxime Guardia, Aveiki Doom, Baptiste Chevrette, Pauline Castagnos et Charlotte Laudien.
Let us introduce you our project :
MealMentor, we guide you to the healthiest choices
Our project is to improve the consumer experience. We offer specialized assistance during shopping for various profiles (student, athlete, old people). Our nutrition experts support you throughout your shopping to give you nutrition advice and help you plan your meals for the week according to your criteria (price, vegan diet, loss of weight, etc.). The aim of this project is to improve loyalty in Carrefour stores, by offering personalized support and a more human approach.
Adarsh Naugah
Hi everyone,
The concept that we want to propose to Carrefour is a concept that we named « Green Corner ».
The Green Corner is a concept that we want to implement within Carrefour’s shops.
It is a place that will offer different types of products that meet the new needs of today’s consumers, including eco-responsible and organic, but also a small café and a relaxation point.
Guillaume
Good afternoon, today we’ll present our nutrition advice service.
Clients could fill up a questionnaire online on our site or directly at Carrefour, to help them understand their needs nutrition-wise and give them unique advise to attain thei robjectives; in addition they could get meal plans and a shopping list so that they can anticipate their meals throughout the week. Carrefour could also provide special offers on healthy and nutritional products based on each individuals (which mean that everyone will have different offers based on their needs), to help them put in practice the advices we gave them.
Saif Eddine Zine
Hello, we are going to present to you the idea that we had in order to enhance the image of Carrefour with its customers.
The aim is to install terminals in the beauty and cosmetics departments to recycle the packaging and products of the various cosmetics sold in the store.
it is an innovative recycling company, specializing in the treatment of waste that is difficult to recycle, such as cosmetic waste.
But why can this project be beneficial within the Carrefour group?
This would, on the one hand, improve the image of the crossroads by giving it an eco-responsible image, respectful and concerned about our environment.
Our motto is: recycle more, recycle better!
On the other hand, we propose that vouchers be offered to customers according to the number of items they have deposited for recycling.
This is a way for us to encourage consumers to recycle and to opt for the right gestures. This will then push the customers who benefit from these reduction coupons to buy products again from Carrefour, which then helps to build customer loyalty. and increase store sales especially the cosmetic sales since there is not places that do this with cuppons.